Hello Vanessza
Link Tracker menu and its sub menu UTM are restricted to the group Extra Rights / Technical Features
To Make it visible for all users you can remove this restriction by doing the following:
1- Activate Developer mode by going to settings then scroll down and press on
Activate the developer mode
2- Go to Settings =>Technical=>User Interface => Menu Items
3- Search for Link Tracker
4- Open the menu
5- Remove the Group
Extra Rights / Technical Features By Pressing on the x button at the end of the row
6- Open Submenus tab
7- Click on UTMs
8- Remove the Group
Extra Rights / Technical Features By Pressing on the x button at the end of the row
9- Click on Save
10- Test it and confirm its working
If this helps please upvote my answer and mark it as correct