Will eCommerce/Sale-module support custom product attributes, usable for filters and compare in the webshop?
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Yes but see the discussion here:- https://www.odoo.com/forum/Help-1/question/Is-their-a-way-to-link-attributes-with-product-categories-48416
The basic problem is that as presently operating in v8 demo all product attributes, for all products are displayed on all filters, regardless of the category that the end-user is viewing - thus most attributes are irrelevant, confusing and lead to 'no products found' for the user.