In this digital era ‘Word travels faster than the World’. A word of mouth can make or break your brand’s reputation. The opinion of a few can influence millions. Brands are turning to Social Media to have their customers concerns being heard and being addressed. When brands stay engaged in conversation they can deliver amazing customer experience by turning challenges into opportunities.
Synconics Social Engagement provides easy-to-use mechanisms to identify the positive or negative sentiment within a post/tweet. The product helps you understand what people are saying on social media about your brand, product and services. These dashboards are intuitive and interactive. Overview dashboard provides a summarised view. Sentiment, Conversation and Locations dashboard provides deeper insight on several key dimensions.
Social media has had and is continuing to have a huge influence on business marketing and how businesses engage with their target audience. The use of social media to share and engage with others continues to grow at an astounding rate, so it would be wise for any business to develop and implement a sustainable social media strategy in order to successfully take advantage of this rapidly changing environment.