Brand Assets
Logos
Usage
- Don't recreate the logo.
- Logos should only be used in the colors provided
- Always include sufficient clear space around the logo
- Abide by minimum size requirements
min-height: 20px
Colors
Main Colors
Odoo | #714B67
RGB: 113, 75, 103
RAL: 4008
CMYK: 56, 71, 35, 24
Pantone: 2056 C
RAL: 4008
CMYK: 56, 71, 35, 24
Pantone: 2056 C
Gray | #8F8F8F
RGB: 143, 143, 143
RAL: 7042
CMYK: 45, 34, 34, 0
Pantone: 877 C
RAL: 7042
CMYK: 45, 34, 34, 0
Pantone: 877 C
Action/Button Colors
Primary Light | #00A09D
Only on Odoo purple background
RGB: 0, 160, 157
RAL: 5018
CMYK: 78, 12, 42, 1
Pantone: 3272 C
RAL: 5018
CMYK: 78, 12, 42, 1
Pantone: 3272 C
Primary Dark | #017E84
Not on Odoo purple background
RGB: 1, 126, 132
RAL: 5018
CMYK: 84, 28, 43, 13
Pantone: 3557 C
RAL: 5018
CMYK: 84, 28, 43, 13
Pantone: 3557 C
Background Colors
Light gray | #F9F9F9
RGB: 249, 249, 249
RAL: 9003
CMYK: 2, 2, 2, 0
RAL: 9003
CMYK: 2, 2, 2, 0
Pure white | #FFFFFF
Gradient | #714B67, #542D4B
deg: 150deg
from: #714B67
to: #542D4B
from: #714B67
to: #542D4B
Typography Colors
Headings | #21272B
RGB: 33, 39, 43
RAL: 9011
CMYK: 65, 66, 68, 82
Pantone: Black C
RAL: 9011
CMYK: 65, 66, 68, 82
Pantone: Black C
Body | #282F33
RGB: 40, 47, 51
RAL: 7021
CMYK: 81, 67, 55, 83
Pantone: 426 C
RAL: 7021
CMYK: 81, 67, 55, 83
Pantone: 426 C
Muted | #6B6D70
RGB: 107, 109, 112
RAL: 7005
CMYK: 57, 46, 40, 25
Pantone: Cool Gray 10 C
RAL: 7005
CMYK: 57, 46, 40, 25
Pantone: Cool Gray 10 C
Typography
Estilo
Headings and titles
Montserrat, weight 600, line-height: 1.2
Paragraphs and texts. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Inter, weight 400, line-height: 1.45
Writing "Odoo"
Do
- Capitalize the word "Odoo", except if it's part of an url
- Always type "Odoo" in the same font size and style as the content of the text
Don't
- Capitalize all letters (eg. ODOO)
- Pluralize the trademark (eg. Odoos)
- Use the logo instead of the word
Marketing Materials
Guidelines to designing marketing ads
Templates

Posters
Google DriveA5 | InDesign | ||
A4 | InDesign | ||
A3 | InDesign | ||
A0 | Illustrator | InDesign | |
2m2 | Illustrator | InDesign |

Billboards
Google DriveSmall |
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Medium |
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Large |
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Rollups
Google Drive85x200 Studio | Illustrator | InDesign |
100x200 Apps | Illustrator | InDesign |
100x200 Hiring | Illustrator | InDesign |

Website Banners
Google DriveVertical | Horizontal | ||
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160x600 | Illustrator | 300x25 | Illustrator |
300x600 | Illustrator | 325x50 | Illustrator |
720x90 | Illustrator | ||
970x250 | Illustrator |
Checklist for PRINT
- All colors are CMYK or Pantone
- Images are 300dpi or more
- Fonts are outlined
- Check your printer's technical specs
Checklist for WEB
- All colors are RGB
- Images are 72dpi
- Export as .jpg/.jpeg or .png
- File weight is under 100kb