Websiteanalyse

Websiteanalyse helpt website-eigenaren om te volgen hoe mensen hun site gebruiken. Het biedt gegevens over demografie, gedrag en interacties van bezoekers en helpt websites en marketingstrategieën te verbeteren.

Je kunt het verkeer van je Odoo-website volgen met Plausible.io of Google Analytics. We raden aan om Plausible.io te gebruiken, omdat het privacyvriendelijk, lichtgewicht en gebruiksvriendelijk is.

Plausible.io

Odoo hosts its own Plausible.io server, and the Plausible Analytics dashboard is integrated into Odoo and can be accessed via Website ‣ Reporting ‣ Analytics.

Databases hosted on Odoo Online benefit from a free, ready-to-use Plausible.io solution with automatically generated credentials and a preconfigured Plausible account. To enable it, go to Website ‣ Configuration ‣ Settings, then, in the Tracking & SEO section, enable Plausible Analytics, and click Save. The credentials are automatically filled in the Shared Link Auth and the Site fields.

Tip

Click the See Analytics Report link to open the corresponding report.

Notitie

Als je al een Plausible.io-account hebt en dit wilt koppelen aan je Odoo Online-database, moet je twee ir.config.parameters aanmaken om de servers van Plausible.io te gebruiken. Schakel hiervoor de ontwikkelaarsmodus in en ga naar Algemene instellingen ‣ Technisch ‣ Systeemparameters. Klik op Nieuw en vul de volgende velden Sleutel en Waarde in:

Sleutel

Waarde

website.plausible_script

https://plausible.io/js/plausible.js

website.plausible_server

https://plausible.io

Then, go to the Plausible website and follow the steps to set up your account and link it to your Odoo database.

Waarschuwing

Het deactiveren van het gratis Plausible.io-account dat gekoppeld is aan je Odoo Online-database verwijdert ook de bestaande sleutels. Hierdoor worden nieuwe sleutels gegenereerd, terwijl alle historische gegevens gekoppeld blijven aan de oude sleutels. Als je van plan bent het account te deactiveren, is het aan te raden om de bestaande sleutels op te slaan om toegang tot die gegevens te behouden.

If your database is hosted on Odoo.sh or On-premise, you need to create your own Plausible.io account or use an existing one and link it to your database. To do so, follow these steps:

  1. Create or sign in to a Plausible.io account.

  2. If you are creating a new account, go through the registration and activation steps. On the Add a website page, enter your website Domain name without including www or http (e.g., example.com), and click Add site. On the Add tracking to your site page, follow the instructions to install Plausible on your site. Once done, click I’ve installed it to proceed to the next step.

  3. Once done, click the Plausible.io logo in the upper-left part of the page to access the list of websites, then click the (ellipsis) icon next to the website and select Settings.

    Klik op het tandwieltje in de lijst met websites.

  4. In the sidebar, select Visibility, then click Add shared link.

  5. Enter a Name, keep the Password protect option disabled, as the Plausible analytics dashboard integration in Odoo does not support it, then click Create shared link.

  6. Click COPY to add the shared link to the clipboard.

    Kopieer de URL van de gedeelde link vanuit Plausible.io

  7. Ga in Odoo naar Website ‣ Configuratie ‣ Instellingen.

  8. In the Tracking & SEO section, enable Plausible Analytics, then paste the Shared Link Auth and click Save.

Tip

  • If you have multiple websites, add them to your Plausible.io account by going to https://plausible.io/sites and clicking + Add Website. In the Odoo Website settings, ensure that the correct website is selected from the dropdown menu at the top of the page before pasting the shared link.

  • Odoo automatically pushes two custom goals: Lead Generation and Shop. Custom goals can be added via Plausible.io. To do so, click the (ellipsis) button on the relevant website card, then navigate to Goals in the sidebar menu, and click Add goal .

Zie ook

Plausible Analytics-documentatie

Google Analytics

Volg het verkeer van je Odoo-website met Google Analytics:

  1. Maak een Google-rekening aan of meld je aan via de volgende link: https://analytics.google.com.

    • Als je Google Analytics voor het eerst instelt, klik dan op Start measuring en doorloop de stap voor het aanmaken van een rekening.

    • If you already have a Google Analytics account, sign in and click the icon in the bottom-left corner of the page to access the Admin page. Then, click Create and select Property from the drop-down menu.

  3. Complete the next steps: property creation, Business details, and Business objectives, and click Create.

  4. When you reach the Data collection step, choose the Web platform.

  5. Set up your data stream: Specify your Website URL and a Stream name, then click Create & continue in the upper-right corner.

  6. Close the Set up a Google Tag popover, as no Google Tag is required to link Google Analytics to Odoo.

  7. In the Web stream details popover, copy the Measurement ID.

    Measurement ID in Google Analytics.

  8. Ga in Odoo naar Website ‣ Configuratie ‣ Instellingen.

  9. In the Tracking & SEO section, enable Google Tag Manager/Google Analytics, paste the measurement ID in the Identifier field, and click Save.

Tip

If you have multiple websites with separate domains, it is recommended to create one property per domain. In Odoo, in the Website settings, make sure to select the correct website in the field next to New website at the top of the page before pasting the Measurement ID.

Zie ook

Google-documentatie over het instellen van Analytics voor een website

Google Tag Manager

Google Tag Manager is a tag management system that allows you to easily update measurement codes and related code fragments, collectively known as tags, on your website or mobile app.

Notitie

GTM is not an analytics tool and does not offer reporting features. It is used to collect data and works alongside Google Analytics to provide more detailed insights. To use GTM properly, it is recommended to configure Google Analytics as well.

For more information, refer to the documentation on linking Google Analytics and Google Tag Manager.

Waarschuwing

  • Sommige GTM-tags gebruiken datalagen (bv. geavanceerde e-commerce-trackingdatalagen) om variabelen op te halen en naar Google Analytics te verzenden. Datalagen worden momenteel niet beheerd in Odoo.

  • Google Tag Manager voldoet mogelijk niet aan de lokale regelgeving voor gegevensbescherming.

Stel GTM als volgt in:

  1. Create an account and a container in Google Tag Manager.

  2. On the GTM accounts page, locate the relevant website and copy the container ID from the Container ID column. The ID starts with GTM-, e.g., GTM-1234XXX4321.

    Locate the container id.

  3. Ga in Odoo naar Website ‣ Configuratie ‣ Instellingen.

  4. In the Tracking & SEO section, enable Google Tag Manager/Google Analytics, paste the container ID in the Identifier field, and click Save.

Tip

Alternatively, GTM can be configured by manually inserting code snippets. To do so:

  1. On the GTM accounts page, click the relevant website.

  2. On the Workspace page, click the container ID in the upper-right corner.

  3. Copy the <head> and <body> code from the pop-up window.

  4. In Odoo, go to your website, click Edit. Then, navigate to the Theme tab, scroll down to the Advanced section, and, next to Code Injection, click <head> and </body> to paste the corresponding code.

  5. Klik op Opslaan.

Notitie

De gegevens worden verzameld in de marketingtools die worden gebruikt om de website te monitoren (bv. Google Analytics, Plausible, Facebook Pixel), niet in Odoo.

Zie ook

Kliктriggers instellen op Google