Would it be possible to create a simple kind of webshop using the Portal functionality in v7? It is a limited list of known customers (the customers are retailers). They need to be able to see their own products (the customers are tagged with the productcategories that they buy from us) with their prices (pricelists). They need to be able to create an SO.
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You could technically develop such a shop. Even though the "simple" Version will be more complex than you now may suspect.
On the "frontend" side of shops there are very good and complete solutions out of the box. Try to install Magento for example. There is an interface to OpenERP which allows to tell Magento about all products, categories, customers and conditions.
You can achieve your goal much faster than by developing a new frontend.
Please have a look at version 8 of odoo: it should now satisfy the requirements you mentionned!
Mage+, which split from magento when it was bought by eBay, also has an interface to OpenERP: http://www.mageplus.org/
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this may be of interest to you: https://github.com/maxmumford/website_b2b although I am not sure if this is a v7 module being ported forward to 8.0 or an entirely new 8.0 module utilizing the portal functionality for B2B. I have not had the chance to explore it yet, however it seems to be in the vein of what you are looking for.