Brand Assets
Logos
Usage
- Don't recreate the logo.
- Logos should only be used in the colors provided
- Always include sufficient clear space around the logo
- Abide by minimum size requirements (20px height)
Colors
Main Colors
Odoo | #875A7B
RGB: 135, 90, 123
RAL: 4001
Pantone: 5135 C
RAL: 4001
Pantone: 5135 C
Gray | #8F8F8F
RGB: 143, 143, 143
RAL: 7042
Pantone: 877 C
RAL: 7042
Pantone: 877 C
Primary/Action | #00A09D
RGB: 0, 160, 157
RAL: 5018
Pantone: 3272 C
RAL: 5018
Pantone: 3272 C
Background Colors
Light gray | #F9F9F9
RGB: 9, 9, 9
RAL: 9005
RAL: 9005
Pure white | #FFFFFF
Gradient | #875A7B, #62495B
deg: 150deg
from: #875A7B
to: #62495B
from: #875A7B
to: #62495B
Typography Colors
Headings | #21272B
RGB: 33, 39, 43
RAL: 9011
Pantone: Black C
RAL: 9011
Pantone: Black C
Body | #282F33
RGB: 40, 47, 51
RAL: 7021
Pantone: 426 C
RAL: 7021
Pantone: 426 C
Muted | #6B6D70
RGB: 107, 109, 112
RAL: 7005
Pantone: Cool Gray 10 C
RAL: 7005
Pantone: Cool Gray 10 C
Typing
Style
Heading title
Montserrat, weight 400, line-height: 1.1
Paragraph sample text. Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation.
Open Sans, weight 400, line-height: 1.42
Writing Odoo
Dos
- Capitalize the word "Odoo", except if it's part of a url
- Always type "Odoo" in the same font size and style as the content of the text
Don'ts
- Don't capitalize all letters (eg. ODOO)
- Don't pluralize the trademark (eg. Odoos)
- Don't use the logo instead of the word
Marketing Materials
Guidelines to design marketing ads:
- "less is more": write short copy, with large fonts (the bigger, the better)
- purple background: we want people to identify the color with Odoo
Print templates
Poster
v2018
Rollups
v2017
Billboards
v2017
Web templates
Purple banners
v2018
