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General October's Odoo Revolution: From Paper to Profitability!

Company Name: General October
Country: Egypt
Industry: General Trading
Number of Odoo Users: 11
Odoo Customer Success Manager:
Amr Sabry
Implementing Partner: Takamol Information Systems


Meet Mina Magdy, the CEO of General October, one of the biggest distributors of electronic devices in Egypt. As authorized distributors for some of the biggest names in the electronics industry, such as Philips, Schneider Electric, and Legrand, General October has successfully completed over 600 projects in Egypt over the past 8 years. They have worked with airports, factories, residential complexes, towers, schools, universities, a water desalination plant, and many more.

However, for a long time, General October relied on paper-based sales orders, which was an extremely time-consuming process with a high error rate. This was the case until they partnered with Odoo, an all-in-one management software company that changed their business operations entirely.

General October’s biggest challenge was managing the number of daily orders, which amounted to around 350 per day. With Odoo, they were able to categorize all of these orders, by salesperson, branch, or project, and define the salesperson on each order to calculate commissions later on. They also had 11,000 different products, which made inventory management difficult. Odoo helped them track products from orders, allowing them to see how much each product was sold for and how many units would be out of their inventory in the near future. This helped them accurately plan their stock and made their business more scalable.

In addition, Odoo helped General October track their company’s performance better. They could see when their sales were increasing, decreasing, or remaining steady, which allowed them to take action if necessary. Last year, they achieved a 45% growth, and the system did not face any issues with that at all.

Mina Magdy describes Odoo in one word as "All in One", and it is easy to see why. Odoo is a comprehensive management software that streamlines business operations and allows companies to scale effectively. With Odoo, General October was able to revolutionize their business operations and grow rapidly.

In conclusion, General October’s partnership with Odoo helped them overcome their biggest challenge of managing the number of daily orders and made their business more scalable. With Odoo’s inventory management and performance tracking features, General October could accurately plan their stock and make informed decisions to grow their business. It is no wonder that Mina Magdy describes Odoo as "All in One".

General October


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