Elton Group is a supplier of Interior Architectural products. Located in Melbourne, Australia, their business started over 70 years ago! They select their products based on a main criterion: environmental sustainability. Products should have been made under the best ecological practice, sourcing and manufacturing methods. For example, wood is a renewable resource and Elton Group considers that it's their responsibility to ensure the protection and wise usage of the forests to be available for the next generations.
This success story is shared by WillowIT, our Odoo Partner in Australia. WillowIT worked along with the Elton Group in order to replace their existing accounting system (MYOB) and the Excel sheets.
The Challenges
- Fragmented Legacy Systems: Operations were managed across a collection of disparate and outdated systems, including basic accounting software, error-prone spreadsheets, and manually handwritten documents.
- Lack of Integrated Control: There were areas of business that were in need of centralized improvement and an integrated approach. Therefore, tighter control over their workflow is needed from both operational and financial perspectives.
- Inefficient Inventory Management: A complex method for tracking stock in multiple units of measure forced operational compromises, leading to a high risk of inaccurate stock control.
- Inadequate Customer Communication: The existing software failed to support the sales team's need for modern and automated customer communications, such as proactive delivery notifications.
- Unsustainable Administrative Overhead: The existing model was proven unscalable as it would require doubling the staff to maintain the operation, thus creating a significant barrier to future growth.
"Odoo is helping us manage production workflows that would have not been possible using our old system, unless we were doubling the people working in the office. Odoo forced us to give our Company a better structure, defining processes that will help Elton Group to keep up with the growth of the business."
The Solutions
Working with WillowIT and Odoo, Elton Group adopts the following modules of Odoo: CRM, Stock & Warehouse, Sales, Purchasing, and Finance with additional custom customization from WillowIT:
- Sales & CRM – to handle the sales process from quotations to sales.
- Purchasing – to keep track of purchase requirements, quotations, and purchase orders.
- Inventory – to manage stock levels, receipts and deliveries.
- Key features, such as open-source nature, cloud-based hosting, and an all-in-one integrated approach across all major business operations, fully support their need and their unique product handling requirements.
- Their workflows, from stock re-ordering through receipts and deliveries, are now streamlined and completely handled by Odoo, an all-in-one management platform.
Elton Group Success Story
Implementing a solution like Odoo into their daily operations brought significant changes for Elton Group.
- Odoo offers a 360-degree view of their business, from the beginning of the sale right through to delivery and follow-up.
- Odoo CRM offers a customer-centric tool for the sales team: sending customer quotations, tracking leads, and providing access to full customer history, enabling better customer service.
- With Odoo and WillowIT's help, they are now able to handle complex purchase and inventory management, from customized units of measure to stock management and delivery.
- Odoo provides their management team with access to up-to-date sales reporting and analysis, anytime and anywhere with an internet connection.
With the help of Odoo and WillowIT, the implementation is providing Elton Group with the crucial information and control needed to grow confidently while maintaining smaller overheads. The process was transformative for them, creating a better company structure and defining the key processes necessary to sustain this business growth into the future.
This is another big success for our customer in Australia! Discover other Odoo Success Stories via our Customer Reviews Blog, or book a demo with one of our Odoo experts through the link below!
