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Introduction
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Module 1. Starting an eCommerce project
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Introduction
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Launching an eCommerce
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How to qualify a website project
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Choose a domain name
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Going Further
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Takeaways
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Exercises Module 1
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Module 2. Organize your product catalog
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Introduction
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Set up your offering
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Categorize your product offering
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Display Product Information
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Display your inventory levels
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Manage your pricing strategy
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Going Further
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Takeaways
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Module 3. Checkout, Payment & Shipping
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Introduction
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Order Review
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Delivery
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Extra step
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Payment
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Going Further
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Takeaways
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Module 4. Webdesign
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Introduction
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Advantages of having a beautiful website
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Theme Configuration
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Customize the Header & Footer
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Design a Landing Page
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Going Further
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Takeaways
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Module 5. Optimize your website SEO
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Introduction
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The fundamentals of SEO
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Migrating a Website
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Monitoring SEO Performance
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Multilingual Websites
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Going Further
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Takeaways
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Module 6. Market your website
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Introduction
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Purposes of Websites
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The Website Customer Journey
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Monitor Customer Journey
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Going Further
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Takeaways
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Module 7. Manage your eCommerce on a daily basis
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Introduction
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Manage your eCommerce orders
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Regularly update your eCommerce
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Manage Customer Service
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Reporting
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Takeaways
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Module 8. Selling online services
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Introduction
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Events
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Rental
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Gift Cards & eWallet
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Subscriptions
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Appointments
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eLearning
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Takeaways
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