Developing Odoo ERP with continuous integration (CI) requires a well-structured and automated workflow to ensure efficient updates and customizations. Tools like Odoo.sh are ideal for this, as they integrate seamlessly with Odoo, offering built-in CI/CD features such as automated testing, staging environments, and one-click deployments. 

By leveraging version control systems like Git and setting up CI pipelines using tools like GitLab CI/CD, Jenkins, or GitHub Actions, you can automate testing and validation for every code change. This approach minimizes errors, ensures stability, and streamlines the delivery of updates, making the development process faster and more reliable.