How to force overwriting  of a record rule which is defined in a base module and data is set to noupdate='1' ?

the record rule is defined in product module

<data noupdate="1">
    <record id="product_comp_rule" model="ir.rule">
        <field name="name" >Product multi-company</field>
        <field name="model_id" ref="model_product_template"/>
        <field name="global" eval="True"/>
        <field name="domain_force"> ['|',('company_id','=',user.company_id.id),('company_id','=',False)]</field>
    </record>

I want to edit it in my custom module to be

<record id="product.product_comp_rule" model="ir.rule">
    <field name="name" >All Products (Parent Company)</field>
    <field name="model_id" ref="product.model_product_template"/>
    <field name="global" eval="True"/>
    <field name="domain_force">['|','|',('company_id','=',user.company_id.id),('company_id','=','False'),('company_id','child_of',[user.company_id.id])]</field>
</record>