B&Y Ultra

B&Y handles all its operations with Odoo. There are several challenges, such as e-commerce and marketing initiatives; SEO, website design, functionality, online payment acquirers, and marketing automation play a fundamental role. After a product has been sold and the payment successfully processed, the logistics process takes place, including the procurement workflow.
Additionally, loyalty programs, coupons, and gift cards are important to attract and retain customers, which is complemented by the CRM, Mailing, and SMS apps. At the end of the day, accounting, document management, internal projects, expenses management, inventory management, manufacturing, and quality checks are relevant to maintain a controlled and smooth operation.