Anawtofli

About:

Ana w Tofli is a Lebanese brand founded by parenting coach Fatima Al Hajj, offering a unique blend of services and products that support child development and parental guidance. Operating through both a physical clinic and a growing online presence, Ana w Tofli combines educational coaching, pediatric consultations, and the sale of developmental toys. The brand is rooted in a mission to empower parents with the right tools and knowledge to nurture their children’s growth.

Challenges:

As Ana w Tofli expanded its offerings and client base, the need for a unified digital platform became essential. The business faced challenges in managing appointments, selling products online, handling inventory across various categories, and ensuring a smooth accounting process. In addition, the brand needed an efficient way to launch e-learning content and conduct targeted email campaigns to engage its community.

Solutions:

Madiwel implemented a tailored Odoo solution encompassing key modules such as Website & eCommerce, Appointment, Inventory, Sales, Accounting, and E-learning. This all-in-one system allowed Ana w Tofli to centralize operations, manage customer interactions seamlessly, and scale both its physical and digital services. The Odoo platform now serves as the operational backbone of Ana w Tofli, supporting its mission to deliver expert parenting support and quality developmental products across