Greenfield
Greenfield Selection is a Belgian equestrian brand and embroidery specialist. They offer a wide range of products for horses, ponies, riders, and dogs, including personalized items through in-house embroidery services. The company provides comprehensive solutions for equestrian enthusiasts.
The challenge
Greenfield Selection needed to streamline their unique operational flow for personalized products, specifically those requiring in-house embroidery, as standard Odoo functionality did not support the required custom routing. This resulted in challenges with efficient processing and maintaining clear traceability of customized items from order placement through fulfillment. They also needed to ensure consistent and accurate stock synchronization between Odoo and Shopify, considering both reserved and available quantities, to prevent overselling and maintain real-time inventory visibility.
dear digital’s solutions
dear digital implemented custom routing within Odoo at the Sales Order Line level, enabling distinct embroidery and non-embroidery flows to manage personalized products efficiently. This solution allows seamless processing of custom orders, diverting items through the embroidery studio before integrating them back into the standard delivery workflow. Additionally, the project optimized stock synchronization between Odoo and Shopify. As the only implementation partner worldwide for both softwares, dear digital completed this project in-house using their unique combination of software expertise. With this synchronization overselling was prevented by considering reserved stock, ensuring accurate inventory updates for all products.
The results
The custom routing has significantly improved the management of personalized product workflows, enabling efficient processing of both standard and embroidery orders within Odoo. This has enhanced operational clarity and traceability throughout the entire fulfillment process, from order creation to shipment. The optimized stock synchronization with Shopify has virtually eliminated overselling by accurately reflecting available inventory, even when products are reserved for existing orders.
