Medista

Medista is a key player in the medical supply chain, providing logistical solutions for pharmaceutical companies. They serve as a vital link between the pharmaceutical industry and healthcare providers, ensuring the safe and efficient delivery of medical products and samples. 

The challenge

Medista's primary challenge was creating a digital ordering experience that catered to three distinct user groups: doctors, hospitals, and pharmaceutical sales representatives. Standard e-commerce solutions could not support the specific workflow where sales reps place orders on behalf of the medical professionals they visit. Furthermore, they needed a robust backend to centralize these orders and manage the complex logistics of medical deliveries, requiring a deep integration with their inventory and stock management systems. 

dear digital’s solutions

dear digital developed a custom online store tailored to Medista's B2B ecosystem, integrated directly with a central Odoo environment. We implemented specific user role management, creating distinct interfaces for sales reps to manage orders for their territories and for hospitals to manage their supplies directly. This integration ensures that all orders regardless of who placed them are centralized in Odoo, triggering the correct delivery workflows and updating stock in real-time. By linking the webshop to Odoo, we automated the flow from order entry to delivery dispatch.

The results

The new platform has streamlined the ordering process for Medista's diverse client base. Sales representatives can now efficiently manage orders for doctors, reducing administrative burden and errors. The central Odoo integration provides Medista with full visibility over their supply chain, ensuring that critical medical deliveries are tracked and managed accurately from a single source of truth.