DOUR
Dour is a Bangladeshi sportswear brand known for its activewear, including items like high-waist leggings, sports bras, and boxer t-shirts. The brand was established in 2019 in Dhaka by Abid Alam Chowdhury. Dour products are manufactured in Bangladesh, specifically at the KAC Fashion Wear Ltd factory in Gazipur. Dour is official partner of Bangladesh Football Federation.
Dour’s eCommerce operations were running on a WordPress website with no proper backend integration. Sales, orders, inventory, accounting, refunds, stock loss, and deliveries were all managed manually through Excel sheets, making it difficult to track performance, maintain accuracy, and scale operations efficiently.
Odoo offered Dour an all-in-one platform to manage their entire eCommerce business under a single system. The implementation included Website, Inventory, CRM, Sales, Accounting, Social Marketing, Project, and Expense modules—eliminating the need for scattered tools and enabling seamless coordination between all departments.
After implementing Odoo, Dour experienced a significant transformation in how they manage their operations:
Dour’s eCommerce operations were running on a WordPress website with no proper backend integration. Sales, orders, inventory, accounting, refunds, stock loss, and deliveries were all managed manually through Excel sheets, making it difficult to track performance, maintain accuracy, and scale operations efficiently.
Odoo offered Dour an all-in-one platform to manage their entire eCommerce business under a single system. The implementation included Website, Inventory, CRM, Sales, Accounting, Social Marketing, Project, and Expense modules—eliminating the need for scattered tools and enabling seamless coordination between all departments.
After implementing Odoo, Dour experienced a significant transformation in how they manage their operations:
- Centralized Operations: All sales, inventory, orders, accounting, and delivery tracking are now managed from a single integrated system instead of multiple spreadsheets.
- Improved Accuracy: Automated stock updates and real-time order tracking reduced human errors in inventory and delivery.
- Faster Order Processing: Seamless integration between the eCommerce website and backend ERP enabled faster order confirmation and dispatch.
- Better Financial Visibility: Odoo’s accounting module provided instant insight into revenue, expenses, and profit margins, enabling smarter business decisions.
- Enhanced Customer Experience: Quicker deliveries, accurate stock availability, and efficient refund management improved customer satisfaction.
- Time Savings: Reduced manual work freed up the team’s time to focus on marketing, product development, and growth strategies.
