Prices¶

Odoo offers multiple options for configuring prices in e-commerce. For example, you can apply prices per unit, offer discounts, and set up pricelists.

Taxes¶

To add a tax on a product, you can either set a tax in the Sales Taxes field of the product form or use fiscal positions.

See also

Choosing the displayed price tax usually depends on a country’s regulations or the type of customers (B2B vs. B2C). To select the type of price displayed, go to Website ‣ Configuration ‣ Settings, select the website, scroll down to the eCommerce section, and under Display Product Prices select between:

Tax Excluded: The price displayed on the website is tax-excluded, and the tax is computed at the Order summary step.
Tax Included: The price displayed on the website is tax-included.

Note

This setting is website-specific and can therefore be configured independently for every website in the database.

Tip

Switch the Tax indication toggle on in the website editor to explicitly indicate if the price is Tax excluded or Tax included on the Product page.
Enable specific B2B fields during checkout in the delivery step using the website editor.

Price per unit¶

To display a price per unit alongside the sales price on the product page, follow these steps:

Go to Website ‣ Configuration ‣ Settings.
Enable the Product Reference Price checkbox in the eCommerce section.
Navigate to the product form.
Set the product’s Sales Price and select the unit (e.g., Units).
In the Base Unit Count field, enter the number of units in the product.
Select the relevant unit from the drop-down list.

Example

Imagine you want to sell a 2-liter bucket of paint for $60, i.e., $30 per liter.

Cost per unit pricing on the product form.

The price per unit, in this case per liter, is shown next to the sales price on the product page.

Note

The price per unit may be mandatory in some countries.

See also

Units of measure

Pricelists¶

Pricelists in Odoo allow for managing flexible pricing rules and offering different prices and discounts based on currencies, time periods, purchase volumes, customers’ location, and/or customer type.

To enable pricelists for eCommerce, go to Website ‣ Configuration ‣ Settings, scroll down to the eCommerce section, enable Pricelists, and Save. Then, click Pricelists or go to Website ‣ eCommerce ‣ Pricelists and configure the relevant pricelists.

In the Ecommerce tab, configure options specific to online sales, such as assigning a Website to a pricelist, allowing customers to select it, and/or adding an E-commerce Promotional Code.

Tip

If you are using several websites and want to use the same pricelist on several of them, you need to duplicate the pricelist for each website. If you do not assign any website, the pricelist will not be used, unless it is selectable.
Pricelists can also be assigned to a specific customer.

Note

When pricelists are enabled in the Sales app, they are automatically enabled in the eCommerce app, and vice versa.
In the list of pricelists, order the pricelists by priority: the first takes precedence over the second, the second over the third, and so on.
It is also possible to create specific pricelists for variants.

See also

Pricelists

Selectable pricelists¶

Selectable pricelists are useful, for example, when selling products in multiple currencies, and allow customers to choose a pricelist using the pricelist selector in the catalog, located next to the search bar.

To make a pricelist selectable, enable Selectable.

Note

If a pricelist is designated as Selectable and not assigned to a specific website, it is selectable on all websites.
If a pricelist does not appear in the selector, it may be due to the following situations:
- Only one pricelist is defined as Selectable, and the contact has a pricelist assigned.
- Multiple selectable pricelists exist, but only those matching the customer’s country group are shown. It is strongly recommended to disable the Selectable option when using pricelists with country groups on the e-commerce.

See also

Currency-specific pricelists

GeoIP & country groups¶

It is possible to display a specific pricelist based on the visitor’s location and IP address by assigning country groups to pricelists.

To do so, navigate to the relevant pricelist form and select the appropriate Country Groups. Create or edit as many pricelists for specific regions as needed. For instance, select European Union to apply the pricelist to all EU member states.

To create a new country group, click Search more in the drop-down list, then Create New. Add a Group Name and select the relevant Countries. Use Custom filters if needed.

Note

Each country group must contain at least one country.

Example

Use the following filter to add all non-EU countries to the country group.

Country Groups + is not equal to + European Union

Important

When using GeoIP to determine the appropriate pricelist, all pricelists used on the e-commerce site must have a country group assigned.
It is strongly recommended to disable the Selectable option when using pricelists with country groups. Indeed, all pricelists with the relevant country group are automatically applied to the catalog, but if one of them is marked as Selectable, the others will disappear as soon as customers select the selectable pricelist.
Example
Imagine you create three pricelists:
- EU regular prices with the EU country group assigned
- EU prices with discounts with the EU country group assigned
- US prices with the US country group assigned
If the Selectable option is enabled for EU regular prices and US prices, and the customer is from the European Union, only the pricelists EU regular prices and EU prices with discounts will be available. However, since the EU prices with discount list is not selectable, it will disappear once the customer selects the EU regular prices list, and prices will be displayed based on the EU regular prices pricelist in the catalog.

Pricelist application¶

On the e-commerce, the default pricelist is automatically selected for public, non-logged-in users when no country group is assigned. If GeoIP and country groups are used, public users see the pricelist of their country group by default.

Logged-in users with assigned pricelists see the assigned pricelist by default if it is assigned to the website they are visiting. If not, the website’s default pricelist is applied (i.e., the first available pricelist assigned to the website and without a country group, following the sequence order).

Assigned pricelists take precedence over country-based pricelists, when applicable, unless the assigned pricelist is linked to a different country group.

Example

A customer from the United States visits the website. They do not have a portal account. The United States pricelist is applied.

A different visitor, also from the United States, has the Loyal Customer Discount pricelist assigned in their contact form. This assignment takes precedence over the country group assignment, so the Loyal Customer Discount is applied.

An example of various pricelists assigned to a website.

Discounts¶

Discounts programs¶

To enable discount programs for your e-commerce, go to Website ‣ Configuration ‣ Settings, scroll down to the eCommerce section, and enable the Discounts, Loyalty & Gift Card feature.

Configure the discount program, make sure the Website option is enabled, and add the relevant Pricelist and Website on the program form, if needed.

Permanent product discount¶

When the price of a specific product is permanently reduced, the strikethrough strategy is commonly used. This involves showing the new discounted price, with the original price crossed out alongside it.

To display a permanently discounted price, navigate to Website ‣ Configuration ‣ Settings, scroll down to the eCommerce section, enable the Comparison Price option, and Save. Then go to the product form, enter the new (discounted) price in the Sales Price field, and the original price (strikethrough) in the Compare to Price field.

Note

The Compare to Price field must contain a price that is higher than the Sales Price for the original price to appear with a strikethrough.

Important

The Compare to Price is not displayed if discounted pricelists apply. If you want to use the Compare to price with another discount, configure a pricelist with a promotional code.

Discounted pricelists¶

It is also possible to create pricelists with discounts. To do so, create a pricelist and configure the discount.

If a pricelist contains a Discount price type, the price is striked through for applicable customers, even if the Comparison Price feature has not been enabled.

Note

If using pricelists with country groups, the discounted pricelist must be assigned the same country group as the non-discounted pricelist.

E-commerce promotional code¶

To offer a discounted pricelist for customers with a specific discount code, access the relevant pricelist form, go to the Ecommerce tab, and add an E-commerce Promotional Code, e.g., SUMMERSALE10%.

Then, go to the Rules tab, click Add a line, and configure the discount. When a customer enters the code during checkout, the discount is applied according to the configuration in the Rules tab.

Note

Make sure that the Promo Code option in the website editor is enabled and, if using country groups, that the discounted pricelist has the same country group assigned as the non-discounted pricelist.

Hiding the Add to Cart button and prices¶

Many B2B businesses or companies that sell luxury or custom items showcase their products online but restrict direct purchases and hide pricing.

To control price visibility and prevent direct online sales on the e-commerce site, replace the Add to cart button with a Contact Us button. To do so, go to Website ‣ Configuration ‣ Settings, scroll to the eCommerce section, and enable the Hide Add To Cart checkbox.

Then, enter a redirect URL in the Link URL field. The Contact us button appears on the relevant product page. If needed, it can be customized.

Select one of the options from the For drop-down list to define when the Add to cart button is replaced:

For 0 price products: When the product price is set to 0, the price is not displayed on the product page.
For Specific categories: The prices of the selected categories are displayed only if the product price is greater than 0.

If choosing the 0 price products option, either set the price to 0 for all desired products or create a pricelist with all product prices set to 0. Ensure the pricelist is assigned to the correct website and is listed first among the website’s pricelists.

If choosing the Specific categories option, the Categories submenu appears. Select at least one product category from the drop-down menu.

Example

A jewelry company wants to direct customers to the contact form for all of its rings. Instead of an Add to cart option, the product pages display only the prices and a link to the contact us form.

Tip

Ensure no pricelist used on the e-commerce has been marked as Selectable to prevent accidentally displaying the zero-priced pricelist.
To hide prices from public visitors while keeping them visible to logged-in customers, create a zero-priced pricelist for non-logged-in customers and assign a regular pricelist (with actual prices) to customers with portal access.

See also

Customer accounts

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