NIU GROUPS

NIU GROUPS is a Netherlands-based beauty and personal care company headquartered in Rotterdam. We operate an integrated omnichannel business model, combining a modern e-commerce platform with physical POS retail stores to deliver a seamless customer experience.

Our operations are powered by a fully integrated Odoo ERP ecosystem, enabling real-time control over sales, inventory, finance, marketing, and customer relationships. This centralized digital infrastructure allows NIU GROUPS to scale efficiently, optimize operations, and make data-driven decisions.

With a strong focus on innovation, operational excellence, and customer-centric growth, NIU GROUPS is positioned as a scalable and technology-driven partner in the European beauty and personal care market.