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Hi-Fi Robots

Hi-Fi Robots

1. Company Overview

HiFi Robot is a specialist audio production company based in the UK, delivering high-fidelity vinyl mastering and precision record engraving services. Positioned at the intersection of cutting-edge sound engineering and artisanal craftsmanship, the company produces premium 12-inch vinyl records with customised visual presentation options, including bespoke sleeves and packaging. HiFi Robot serves a discerning clientele of music professionals, offering a tailored, high-quality alternative to mass-market vinyl manufacturing, with a focus on audio integrity, physical artistry, and brand-enhancing presentation.


2. Challenges Faced

HiFi Robot identified key operational and technological challenges:

  • Manual Quoting and Invoicing, relying on Gmail and spreadsheets for customer interactions and billing.

  • No Centralised CRM, limiting visibility into customer lifecycle and repeat engagement.

  • Inventory Tracking Issues due to informal systems managing raw materials like vinyl discs and sleeves.

  • Lack of a Website and E-Commerce Platform, making it harder for customers to discover, order, and interact with the business online.

  • Time-Intensive Fulfilment constrained by equipment throughput and manual order tracking.


3. Odoo Implementation

To address these issues, HiFi Robot adopted the Odoo platform, using its integrated business management modules to enhance efficiency and customer experience:

  • CRM Module for managing leads, opportunities, and communications via email and SMS.

  • Website Builder & E-Commerce to launch an online storefront with product listings, order forms, and customer data capture.

  • Inventory Management for tracking stock levels and coordinating purchasing workflows with suppliers.

  • Quoting, Invoicing, and Payments streamlined using automated tools, with planned integration of Stripe for online transactions.

  • Marketing Automation through Odoo’s email and SMS tools to maintain customer engagement and retention.


4. Key Enhancements

With Odoo in place, HiFi Robot benefits from:

  • Structured Sales Workflows that replace informal quoting with professional, automated processes.

  • Consolidated Customer Records, improving follow-ups and customer service.

  • Efficient Inventory Tracking linked directly to purchase orders and material usage.

  • A Professional Online Presence, allowing customers to browse, order, and communicate seamlessly.

  • Improved Productivity, freeing up time previously spent on manual coordination.