SUPERB.
Superb is a Belgian premium car‑detailing studio offering high‑end detailing services, long‑term maintenance subscriptions and its own line of car‑care products. As the business grew rapidly, Superb needed a professional system to support daily operations while maintaining a premium customer experience.
The Challenge
Superb’s business model combines different flows: one‑off detailing appointments, recurring subscriptions, gift vouchers and product sales. Planning these services, keeping track of customers, and invoicing correctly required a lot of manual work. Data was scattered across tools, making it difficult to maintain a clear overview, avoid double work and accurately follow up on subscriptions and payments.
dear digital’s Solutions
dear digital implemented Odoo as the central operational platform for Superb. Appointments and services are planned in Odoo, subscriptions are managed automatically and linked to recurring invoicing, and customer data is centralised in the CRM. Sales of services, products and vouchers all flow through the same system, ensuring consistent follow‑up and automated billing. The setup was tailored to Superb’s service‑driven business, with a strong focus on simplicity, automation and scalability.
The Results
With Odoo, Superb now works from a single source of truth. Planning is clearer, subscriptions are handled automatically and invoicing runs smoothly without manual intervention. The team spends less time on administration and more time on delivering high‑quality detailing services. Odoo provides a scalable foundation that supports Superb’s continued growth while preserving the premium experience their customers expect.
