Improving Seafood Distribution With Odoo

Company Name: Moul’appetit SRL

Location: Belgium

Industry: Wholesaling

Company Size: <50

Odoo Users: <30+

Apps: Sales, Purchase, Manufacturing, Inventory, Website, Accounting

Hosting type: On Premise 

Company Overview

Moul'appétit - Au Grand Bleu, based in Beauraing, Belgium, is a major player in the seafood wholesale game. Catering to a range of B2B clients such as fishmongers, restaurants, and hotels, alongside their B2C fishmonger's serving individual consumers, Moul'appétit focuses on delivering top-notch seafood products while keeping their business operations smooth. Their business model is simple: they source the “raw products”, inventory manage them, and process them to deliver it after. They are composed of a team of fewer than 50 employees; Moul'appétit is all about excellence.

Challenges Faced

Before bringing Odoo into the mix, Moul'appétit struggled with outdated management systems, relying on old-school platforms like Microsoft Access and different software solutions for different parts of their operations. This led to manual work, uninterconnected systems, and trouble keeping accurate stock records, especially in the fast-paced seafood industry and its fresh products. Implementing Odoo, including required customizations, has been a challenge in itself as well because of the deadline with the holidays. It was successfully implemented in 2 and half months.

Solution with Odoo

Going on a transformation journey with Odoo, Moul'appétit set up a customized set of applications to meet their specific needs. This involved creating tailored websites for both B2B and B2C markets, streamlining sales and procurement, managing inventory efficiently, and integrating accounting seamlessly.

Implementation Process

The implementation happened in careful stages, starting with an in-depth exploration of internal workflows and the creation of custom modules to fit their needs. The B2C segment came first. This was really strategic because it coincided with the holiday season. Then the B2B side was tackled after the holiday rush.

Results and Benefits

It’s been more than five months now, and by using Odoo, Moul'appétit centralized its operations, ditching manual work and disconnected systems. Having real-time visibility into stock and simpler processes led to better efficiency and less administrative hassle. Notably, the recent changes have already boosted order rates on their websites, showing improved customer interaction.

On top of the expected improvements, Odoo brought unforeseen perks for Moul'appétit, making employees happier by cutting down on repetitive tasks and creating a more unified software environment.

Moul'appétit wholeheartedly recommends Odoo to other businesses, highlighting its key role in smoothing operations, increasing efficiency, and fostering growth.

Conclusion

With Odoo by their side for digital transformation, Moul'appétit - Au Grand Bleu is ready to tackle the seafood distribution scene with flexibility and innovation, setting the stage for more success and progress.