Company Name: SM Madeiras
Location/Region: Aripuanã, MT, Brasil
Industry: Timber Industry and Forest Export
Implemented Applications: Sales, Purchasing, Accounting, BI Integration
Number of Users: 14
Hosting Type: Odoo.sh
SM Madeiras identified Odoo as a comprehensive solution to unify information, reduce bottlenecks, and enhance operational efficiency in its export workflows. With a customized module that integrates all stages of the customs flow from loading to shipment the company reached a significant transformation in its operation, with major improvements in agility and control.
Founded in 1998 in Aripuanã (MT,Brazil), SM Madeiras operates in the production and export of processed tropical timber for markets in Europe, Asia, North America, and Africa. By following strict environmental and sustainable forest management standards, the company has established itself as one of Brazil’s leading exporters of high value-added wood products.
“Today, information flows quickly and clearly. Everything is organized, traceable, and accessible.”
Before Odoo: scattered and slow processes
Before adopting Odoo, SM Madeiras faced significant challenges in centralizing information and maintaining process traceability. Each step from export control to invoicing and interdepartmental communication was managed through separate spreadsheets, which caused rework, errors, and a lack of visibility.
Customs control, in particular, was manually managed via Excel spreadsheets, requiring each department to update data individually. This resulted in delays, duplicated information, and a heavy dependence on human interactions that often slowed down operations.
Odoo: full integration and real-time efficiency
With support from the Odoo implementation team, SM Madeiras developed a custom Customs Activities module capable of tracking every step of the export process from lot control and inspections to approvals from IBAMA, the Federal Revenue Agency, and the Ministry of Agriculture.
The new system completely transformed the company’s daily operations. What once required multiple contacts and countless email exchanges now occurs within a single centralized workflow.
All departments involved port operations, foreign trade advisory, finance, and warehouse control now work in an integrated manner, with instant access to updated data and complete historical records.
In addition to the customs module, the company also uses Sales, Purchasing, and Accounting, directly integrated with its Business Intelligence system, ensuring real-time reports and a complete operational overview.
“A purchasing process that used to take 30 minutes now takes only five.”
Results that speak for themselves
Implementing Odoo generated efficiency gains of more than 100% in departments such as purchasing and export control.
The main benefits reported include:
- Centralized data with full process traceability;
- Drastic reduction in the time required for administrative tasks;
- Faster customs inspections and approvals;
- Greater integration between teams and departments;
- Automated financial and foreign exchange control, with real-time tracking of port expenses and currency fluctuations;
- Full BI integration, enabling detailed analysis of costs, suppliers, and operational performance.
The result is a much more agile, transparent, and secure operation with information accessible to all stakeholders and decisions made based on reliable data.
The success achieved with Odoo reinforces SM Madeiras’ commitment to innovation and sustainability. The company plans to continue expanding its use of the platform, including new accounting and tax integrations following the tax reform, as well as increasing automation in its existing modules.
