Company name: Refrigeración Starr
Location: Mexico City, Mexico
Industry: Refrigeration
Apps implemented: CRM, Sales, Dashboards, Project, Website, Helpdesk, Social Marketing, Purchase, Inventory, Sign
Number of users: 55
Number of employees: 80
Hosting type: Odoo Cloud
Refrigeración Starr is a fully Mexican company with over 70 years of experience in the refrigeration and air conditioning industry. Throughout their trajectory, they have worked with well-known companies in Mexico, offering quality products and integrating innovative solutions. With their vision and solid structure, they have established themselves as a leader in their industry, standing out for their commitment to excellence and focus on cutting edge technology.
Located in the east area of Mexico City, Refrigeración Starr has gradually built a holistic offer for the HVAC (Heating, Ventilation, and Air Conditioning) industry. From selling specialized equipment and tools to implementing, maintaining, and repairing systems, their focus has always been clear: to provide reliable, practical solutions that meet the highest standards. They are a company that knows exactly what they need and won’t settle for less.
Adaptability as a Path to Transformation
After a decade using the same software, Refrigeración Starr realized it was time for a change. The system that had helped them manage their operations for years stopped receiving updates, which prompted the need for an alternative that offered them the same functionality, but with the flexibility to adapt to each area of their business.
It was then that they began their implementation process with Odoo, a process that lasted just over six months. Iván Rueda, IT Manager at Refrigeración Starr, said that the implementation turned out to be fast and transparent, which allowed them to overcome one of their biggest obstacles: real-time visibility.
“One of the company’s main needs was to have product availability in real time.”
Thanks to this transition, the company left their locally hosted system behind and opted for a cloud hosting solution. This change not only allowed them to monitor their daily operations in real time, but also improved the decision-making process in every area of the company, making it more swift, efficient, and interconnected.
Odoo: A Cost-effective Solution with Notable Results
Reducing operational costs is always a priority for any company. In Refrigeración Starr’s case, implementing Odoo wasn’t just a technological upgrade, it was also a cost-effective solution. In a five-year forecast, they have managed to reduce their operational costs by about 50%.
The benefits didn’t stop there. According to Iván Rueda, IT Manager, the impact can be seen in various key areas:
- Better organization and transparency when managing prospects with the CRM module, which has improved the registration and follow-up of leads.
- More efficient sales, delivery, and inventory management processes, with up to a 60% improvement, boosted by the real-time visibility offered by the platform.
- More user-friendly interface for the warehouse workers, who can now easily access their inbound and outbound movements.
- The most important one: an almost complete adoption, with a 99% acceptance rate among collaborators.
With these results, Odoo has become an essential tool to boost efficiency and keep the company focused on what really matters: offering quality solutions backed by efficient and well integrated operations.
What’s Next for Odoo and Refrigeración Starr?
Now that it’s been a year since Odoo’s implementation, Refrigeración Starr is already thinking about what’s next. Nowadays, the company is looking for new functionalities, such as personalized dashboards creation to visualize all the key information in real time and make the strategic decision-making process easier.
One of the most recent developments has been the adoption of automated accounting, a change that has been especially well received by the finance team. The current focus is consolidating and designing information in a more clear and useful way for executives; this way, they can keep optimizing processes and prepare for the next steps: a data-driven future where insights guide the company growth.
About Refrigeración Starr
Refrigeración Starr is a Mexican store specializing in comprehensive solutions for refrigeration and air conditioning systems. They offer a wide range of products and spare parts for the HVAC industry, including motors, refrigerants, tools, compressors, valves, controls, pipes, and oils. They also provide spare parts for air conditioning and design and plan refrigeration or HVAC projects.
Learn more at: https://www.refrigeracionstarr.com.mx/
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