Smyle

Smyle is a fast-growing Dutch e-commerce brand focused on ecological toothpaste tablets and natural oral care. The company sells through multiple online channels and manages fulfilment via external logistics partners. With rapid international growth, the need for a central system became urgent, especially to synchronise orders, stock and fulfilment across Shopify, WooCommerce and warehouse partners.

The Challenge

Smyle operated multiple e-commerce storefronts on Shopify and WooCommerce, each with their own order flow and stock. Fulfilment was handled by external warehouse partners, and operational data was scattered across tools, spreadsheets and emails. This made it difficult to track stock levels, follow up orders and manage B2B flows efficiently. Manual work grew and reporting became harder.

dear digital’s Solutions

dear digital implemented Odoo as the unified operational platform and built integrations with Shopify and WooCommerce. Products, orders, stock changes and fulfilment status now flow automatically between platforms. Warehouse partners receive orders directly from Odoo and return tracking and delivery updates back into the system. B2B processes were structured in Odoo, allowing retailers to place orders with clear pricelists, invoicing and follow-up.

The Results

Odoo now provides Smyle with a single source of truth for all sales channels. Stock and fulfilment are always up to date, whether orders originate from Shopify or WooCommerce. Fulfilment partners receive automated instructions, and logistics updates are synchronised in real time. The team spends less time on manual work and can focus on scaling the brand internationally while maintaining a strong sustainable identity.