Why it happens

• The website_generator module (renamed to Website Configurator in recent Odoo versions) is tied to the first website creation for onboarding purposes.
• Its wizard (website_generator.installer) is triggered from the Website app’s startup tour.
• After the first run, Odoo flags it as completed (via config parameters like website_generator.done) and doesn’t expose it again.

Options to reuse it

1. Manual trigger via URL
   • The configurator can still be accessed if you manually call its route.
   • For example (adjust domain & db):

     /website/configurator
     

     or in older versions:

     /website/configurator/start
     

   • This reopens the wizard, and you can then target a new website record instead of the default one.