Location/Region: Marshall, TX
Industry: Motorcycles and parts distribution
Apps implemented: CRM, Helpdesk, Email Marketing, Social Marketing, Inventory, Sales, Purchase, CRM, Accounting, Documents
Software
Replaced: Versa Cloud ERP
Company size: 10
Hosting type: Odoo Online
In the world of off-road motorcycles and accessories, coordination, communication, and control are critical. For Central Powersports Distribution (CPD), an ambitious Texas-based company delivering motorcycles, gear, and parts to dealers and customers across the country, Odoo became the engine that brought their business into full throttle.
With dozens of interconnected apps and a scalable structure, Odoo has enabled CPD to simplify processes, centralize communication, and expand its operational footprint, despite launching at one of the most challenging times in recent history.
Founded in 2020 in Marshall, Texas, Central Powersports Distribution emerged just as the COVID-19 pandemic was upending global supply chains and dealer relationships. Its founder, Mark Berg, had previously worked for a European powersports company that was sold in 2019. Rather than exit the industry, Mark seized the opportunity to build his own distribution company from scratch.
Today, CPD specializes in the import and distribution of off-road motorcycles, parts, garments, and accessories, serving both a growing network of dealerships and direct-to-consumer channels. “We also work with a wide dealer network and also run an online B2C program,” explains Mark.
"We started our business in 2020, right in the middle of the pandemic. It wasn’t good timing, but we’ve come a long way."
Before Odoo: Fragmented Systems and Communication Gaps
Starting a business in a disrupted global environment came with plenty of challenges. Early on, CPD used a platform called Versa Cloud ERP for their operations, but quickly found limitations in its capabilities, especially around inventory management, retail storefront functionality, and staff communication.
They explored other well-known solutions, including Microsoft Dynamics, but found them cost-prohibitive. “We looked at big companies, but for us, as a small company with very tight margins, Odoo was the right fit,” said Mark. The company needed something flexible, integrated, and affordable, without sacrificing performance.
Rewriting the Rules of Efficiency
CPD found Odoo after an extensive search for an ERP that could consolidate the entire business onto a single, user-friendly platform. Since implementation, they’ve activated and regularly used more than a dozen Odoo apps to run their daily operations.
The most-used Odoo apps at Central Powersports Distribution include Inventory, Sales, Purchase, CRM, Contacts, and Accounting, which form the backbone of their daily operations.
To support internal workflows and collaboration, the team also relies heavily on Discuss for communication, as well as Documents, Helpdesk, and Website for managing digital resources and customer support. Their marketing efforts are powered by Odoo’s Marketing & Social Media tools, while administrative tasks are streamlined through Sign, Employees, Attendance, Time Off, and Expenses.
For a small company, centralized communication and synchronized workflows are vital. While some features still require fine-tuning from them, the comprehensive nature of Odoo’s platform has saved CPD both time and money. Mark also affirms the system has introduced notable efficiencies in tracking issues, managing multi-location teams, and coordinating dealer transactions.
"Definitely helped within employee communications, because I’ve got one person in Michigan, one in California, and the rest in Texas. To track issues using the Discuss or chat box is better. Odoo is the right fit. It helps us finish what matters."
Gearing Up for Growth
As Central Powersports Distribution looks ahead, they are focused on streamlining their current setup and making the system even easier for their dealers to use. “We want to implement new apps and do some reprogramming to make it better for our usage, for sure,” Mark explains. That includes optimizing the user experience on the dealer side and simplifying internal workflows through custom development.
With the help of Jonathan, CPD’s in-house IT lead, the company plans to fine-tune its use of Odoo and roll out additional functionalities when time allows. The focus is on automation, clarity, and dealer satisfaction, which are key pillars of their upcoming roadmap.
Whether you're in the powersports industry or any sector requiring fast-moving inventory, synchronized sales, and multi-channel communication, Odoo offers a cost-effective, all-in-one solution. Central Powersports Distribution proves that even amid disruption and limited resources, scalable ERP can transform your business operations. Try Odoo and see how it can help drive your business forward, on or off the road.
