Location/Region: Orlando, FL
Industry: Retail (Electronics & Fashion Accessories)
Apps implemented: POS Shop, Inventory, Sales, Accounting, Invoicing, Purchase
Size of the company: >10
Hosting type: Odoo Online
Implementing Partner: Edoo Tecnologia
Founded in 2023, Lauto Business found in Odoo a strategic tool to transform the management of its business. With an implementation carried out by the Brazilian partner Edoo Tecnologia, the company was able to optimize critical processes, increase productivity, and establish solid foundations for future expansion, all in a scalable and reliable way.
Lauto Business operates in the electronics and fashion accessories segment, offering caps, cables, and phone chargers on consignment in convenience stores. Its mission is to deliver high-quality products at attractive prices, meeting end-consumer needs while strengthening relationships with B2B partners through an efficient and sustainable consignment model.
In a short period of operation, Lauto has already served about 400 customers and distributes its products across 70 cities in Central Florida, relying on outsourced production in China and a distribution center that organizes its logistics routes.
"What drives us is offering quality and efficiency to our customers and partners, ensuring that each consignment works smoothly and reliably."
Before Odoo: Inventory control was
the major challenge
Before implementing Odoo, managing the consigned inventory at customer locations was the most complex and inefficient process in the operation. The lack of an integrated system created bottlenecks in tracking products distributed across different points of sale, compromising visibility over performance and hindering expansion.
During the search for solutions, Lauto conducted research on ERPs in the market. Among the options evaluated, what stood out most about Odoo was its open-source nature, high level of customization, and the sense of security provided by Edoo Tecnologia, the partner responsible for the implementation in Brazil. Additionally, the cost-benefit ratio and the ability to shape the system according to the company’s specific needs were decisive.
"The cost and flexibility of Odoo made the choice obvious for us. We needed something that could adapt to our consignment model, and Odoo did exactly that."
Odoo: The Technology that Unlocked
Lauto Business’s Growth
Looking for a robust system that would allow them to automate and scale their operations, Edoo Tecnologia was the partner responsible for turning this need into a successful implementation. The process was described as smooth by the Edoo team, who worked closely and in a personalized manner. On Lauto’s side, there were minor delays due to internal unforeseen events, but the constant support from the technical team ensured that the project was completed with excellence.
One of the biggest milestones of the project was the customization of the Point of Sale (POS) module, adapted to faithfully reflect Lauto’s consignment model. This customization was essential for controlling consigned inventory at customer locations, which is now carried out automatically and accurately, eliminating manual errors and enabling quick decision-making.
With Odoo, the company increased productivity and the overall valuation of the business, as the system enabled operational scalability, a key point for Lauto’s growth. In addition, Odoo has become a strategic pillar in making the potential future sale of the company viable, an objective considered since its founding.
Other benefits highlighted include the platform’s flexibility, which allows the system to evolve as the business grows, and the excellent technical support from Edoo, recognized by the Lauto team as “very responsive, committed, and concerned with results.”
"Odoo unlocked a systemic limitation that prevented expansion. Today, we can grow with confidence and long-term vision."
A partnership that delivers real value
Edoo supported each stage of the project, offering explanatory videos, training sessions, and meticulous customizations, which ensured agility and precision in Lauto’s daily routine. The result was a system that not only works but reflects the essence of the business, with full integration between processes and reliable information for management.
"Lauto Business’s project is an example of how a solid partnership between customer, partner, and Odoo generates concrete results. Our team immersed itself in the company, carried out personalized trainings, and delivered detailed customizations to make the POS fully aligned with their operation."
The Future of Lauto Business
With Odoo as its technological foundation, Lauto is ready to expand its operations and explore new market opportunities. The company plans to further strengthen its consignment model by broadening its B2B partner network and expanding geographic coverage into other regions of the United States.
Another strategic focus will be deepening the use of additional Odoo modules, such as CRM and Purchase, to improve the management of customer and supplier relationships and gain an even more integrated view of the operation.
For other companies seeking scalability, automation, and greater operational control, Lauto Business’s experience shows that investing in a flexible ERP solution like Odoo can generate significant and lasting results.
