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Hi all,

I’m new to Odoo and I have an e-commerce store. I’m unsure whether Odoo is suitable for SEO or if it poses any challenges when it comes to optimizing for search engines. Could you please share your experiences with SEO on Odoo?

What potential issues might I face when trying to implement SEO on Odoo? 



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I saw before that he talks about the basics. I am an SEO specialist.  But there are technical problems in the odoo platform.

Canonical URLs: The use of parameters for sorting, filtering, etc creates duplicate content issues. This leads to the DUST (duplicate URL, same text) problem which can negatively impact rankings. Even if a canonical URL is added, Odoo still seems to generate duplicate URLs under different filter conditions or pagination.

Internal Linking Structure: The heavy reliance on parameters for URLs hinders the ability to pass link equity within a site, which can limit rankings for important keywords. Also, using parameters in internal links can cause google to ignore canonical tags.

Excessive Redirects: Due to the dynamic URL structures and parameters, Odoo seems to generate more redirects than ideal per page. Too many redirects can slow down crawl efficiency and hurt site trust with search engines.


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Best Answer

You're absolutely right to point out some of the SEO limitations in Odoo, especially around dynamic URLs, duplicate content from filters, and internal linking with parameters. These are common concerns for advanced SEO use cases, particularly in e-commerce.

To address these, we’ve developed two modules that extend Odoo’s native SEO capabilities:

  • Website SEO Helper (AI-Powered) – helps clean up metadata across the site, generate optimized page titles and meta descriptions, and can assist in managing translations and SEO fields per language.
  • Product SEO Helper (AI-Powered) – focuses on SEO for e-commerce products, including title optimization, AI-generated descriptions, keyword enrichment, and image ALT tags.

These tools are designed to improve SEO structure and metadata coverage, which Odoo lacks natively, especially at scale. While they don’t change URL routing logic directly, they help reduce the impact of weak canonical structures by improving relevance, uniqueness, and crawlability.

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Best Answer

In addition to answers you may get from Users, I wanted to share two resources so you can understand more about the SEO features we have:



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