Wine Lab
ACOUNTART is the parent company specializing in accounting and financial services.
Operating under its umbrella, WineLab is an experimental natural winery founded by economist and oenologist Vassilis Skoutas. WineLab produces and distributes artisanal natural wines crafted from indigenous Peloponnesian grape varieties (Avgoustiatis, Mavrodaphne, Fileri, Refosco, Mavrouda), using traditional clay amphora vinification without chemical additives.
The Challenge & Opportunity
WineLab set out to structure its entire commercial ecosystem, from grape harvesting and bottling through to multi-channel sales management.
The key operational requirements included:
● eShop & POS Integration: Building a modern eCommerce platform for direct online sales, paired with a mobile Point of Sale (POS) system for selling wines effortlessly at trade fairs and tasting exhibitions.
● Centralized Inventory Management: Real-time synchronization of wine inventory between online store orders and physical exhibition sales.
● Dual Corporate Web Presence: Establishing a dedicated web showcase for the parent company, ACOUNTART, highlighting its accounting services, alongside the main commercial eShop for WineLab.
● Regulatory Compliance & Evolving Legal Framework: Full compliance with ΑΑΔΕ (myDATA) obligations, along with rapid adaptation to the mandatory transition to a
certified Electronic Invoicing Provider for B2B transactions.
Digital Lynx designed and implemented a comprehensive multi-brand Odoo solution:
● WineLab eCommerce (eShop): Launched an elegant online store for showcasing and selling limited-production natural wines.
● Odoo POS (Point of Sale): Configured a seamless POS workflow for fast, automatedon-site transactions during wine exhibitions and events.
● Unified Inventory Tracking: Integrated real-time stock adjustments across both physical POS terminals and online eShop channels.
● Dual-Site Corporate Presence: Built a professional corporate web presence for ACOUNTART to showcase its accounting services.
● Invoicing System & Fiscal Alignment (myDATA & Provider): Initially established a direct integration between Odoo Invoicing and the ΑΑΔΕ myDATA platform. To stay ahead of evolving Greek regulatory requirements, Digital Lynx strengthened the financial infrastructure by integrating Odoo with a certified Electronic Invoicing Provider, fully automating B2B fiscal compliance.
Key Outcomes & Impact
● Multi-Channel Sales Growth: Immediate, smooth launch of online sales and on-site exhibition retailing.
● Complete Fiscal & Legal Compliance: Automated document transmission to ΑΑΔΕ via a certified Provider and myDATA, providing future-proof regulatory readiness and complete fiscal accuracy across all B2B transactions.
● Seamless Stock Synchronization: Instant inventory updates across all retail channels (eShop and POS).
● Enhanced User Productivity: Streamlined, user-friendly processes for platform users managing client orders and event sales.
● Unified Dual-Brand Presence: Professional digital representation for both the commercial winery brand (WineLab) and the parent financial firm (ACOUNTART).
