These days, online shopping has become second nature for most people. In fact, many still visit physical stores just to check the quality—then complete the purchase online. Why? It could be the promos, the wider variety, or the convenience of doorstep delivery.
For sellers, this is a big opportunity. But just like renting a space in a mall, selling on a marketplace comes with a cost. Thinner margins, ever-changing algorithms, and rising admin fees are just a few of the hurdles.
That’s why owning your own eCommerce website gives your business more control. Think of it as your digital storefront—where you call the shots. Curious how to get started? Don’t worry, we’ve got you covered!
What is an eCommerce Website?
An eCommerce website is a site built specifically to sell products or services online. Unlike marketplaces with multiple sellers, your website is fully yours. You control how everything looks and works, from product listings and payments, to shipping and order tracking.
In short, you own the experience. Customers browse your catalog, check out smoothly, and come back because it feels like a real store.
Also Read: Time Management Tips & How to Improve with OdooBenefits of Having Your Very Own eCommerce Website
Here are a few key reasons why building your own eCommerce website is a smart move:
Total Control of Your Brand & Customer Experience
Design your site, set your tone, and run promos however you like. Plus, you own all customer and sales data.
Integrates with the Rest of Your Business
Modern eCommerce websites like Odoo integrate seamlessly with inventory, CRM, accounting, and logistics. So when you’re ready to scale, your system is, too.
No Marketplace Fees
This one’s a game changer—when you sell on your own site, there are no commission cuts. That means more profit per sale 💸
Builds Customer Loyalty
Offer loyalty programs, email marketing, and a more personalized shopping experience—something that’s hard to do on third-party platforms.
How to Build Your eCommerce Website with Odoo
You don’t need to be a tech expert. Here’s how to set it up using Odoo:
1. Install eCommerce Module
New to Odoo? Start with a free trial and select the Website, eCommerce, Sales, Inventory, and Invoicing apps. Check the complete steps to create your Odoo Website here → How to Create Your Own Website for Free and Easily
If you're already using Odoo:
- Go to Apps
- Search for eCommerce and install it (Website module will auto-install)
- Then go to Website → Configuration → Settings
2. Choose & Customize a Template
- Go to Website → Edit
- Pick a pre-built template
- Use drag-and-drop to change the layout, banner, logo, and colors to match your brand
3. Add Products to Catalog
- Go to Website → Products (or Catalog)
- Click New, fill in product name, description, price, stock, and image
- You can also add product variants (e.g. size or color)
💡 Tip: You can also manage this through the Sales app. Just check “Published” under the eCommerce tab. You can do this with your existing products.
4. Set Up Payments
- Go to Website → Configuration → Shop - Payment
- Enable popular payment options like credit cards, cash, etc.
In Indonesia, Odoo supports Xendit integration. So, your customers can pay via credit/debit, e-wallets, and even paylater.
5. Preview Your Store
- Click "Go to Website" to test the full shopping experience
- Add products to cart, test payments, and check if links and images work as expected
6. Go Live & Start Promoting
- When you're ready, click Publish to make your store live
- You can connect your own domain (Odoo Online includes 1 year free domain)
- Use built-in SEO, email marketing, and blogging tools to start driving traffic
Marketplaces are a great way to start. But if you want to build a strong brand, stay in control, and stop relying on third-party algorithms, your own eCommerce website is the way to go.
With Odoo, you can fully customize the way you sell, promote, and grow, all in one platform.
Start today and manage your sales, inventory, and finances from a single dashboard. Easy, powerful, and made to scale.
