Hello Gerald,

Tracking leads from PPC campaigns on a WordPress website while using Odoo for customer relationship management (CRM) is definitely achievable. Here are the steps you can follow to set this up effectively:

1. Set Up UTM Parameters:
   • Start by adding UTM parameters to the links used in your PPC campaigns. These parameters will help you track the source, medium, and campaign details. For example, a link might look like this: https://yourwebsite.com/?utm_source=google&utm_medium=cpc&utm_campaign=summer_sale. This way, you can identify traffic coming specifically from your PPC ads.
2. Integrate Google Analytics:
   • Install a Google Analytics plugin on your WordPress site (like MonsterInsights or ExactMetrics) to track user behavior. Set up goals within Google Analytics to monitor conversions and track how many users complete specific actions (like filling out a contact form).
3. Use a Lead Capture Form:
   • Ensure that your lead capture forms are linked to Odoo. You can use plugins such as WPForms or Gravity Forms, which allow you to set up forms that automatically send lead data to Odoo using webhooks or APIs.
4. Connect Odoo and WordPress:
   • Use an integration tool like Zapier or a custom API to connect your WordPress site with Odoo. This will allow lead data collected from your WordPress forms to be sent directly to your Odoo CRM. If you need more specialized integration, consider consulting with a developer who can create a custom solution tailored to your needs.
5. Track Leads in Odoo:
   • Once the integration is in place, all leads submitted through your WordPress site will flow into Odoo, where you can track their status and engagement. Ensure you create reports within Odoo to analyze which PPC campaigns are generating the most leads.

By following these steps, you should be able to effectively track leads from your PPC campaigns on your WordPress website into Odoo. If you’re considering using a professional service to help manage and optimize your PPC campaigns, you might find valuable resources and assistance at Encoders Studio "https://encoders.studio/ppc-management/".

Feel free to reach out if you have any more questions or need further assistance!