Company Name: Peugeot
Country: Georgia
Industry: Automotive
Main Apps:Accounting, Sales, Purchases,Inventory,
Number of Odoo Users: 5
Odoo Account Manager: Aizhan Kasymova
Odoo Implementing Partner: FMG Soft
Running an automotive business is no small feat—especially when you're managing everything from vehicle sales to aftersales services. For Peugeot Georgia, the challenge was real: fragmented systems, scattered data, and operational inefficiencies. That all changed with Odoo.
The Challenge: Disconnected Operations and Manual Processes
Peugeot Georgia launched operations just two years ago, with a clear mission: deliver high-quality automotive services to customers in Tbilisi. The company operates a flagship showroom and a service center offering maintenance for both passenger cars and light commercial vehicles.
But behind the scenes, the complexity of the automotive sector presented major hurdles. Each department—logistics, sales, customer care—was using a different software system. This lack of integration made it difficult to track operations, ensure timely service, and maintain compliance. Even customer requests were written down manually, creating chaos and delays.
"Operating in the automotive sector is extremely complex. Every function required its own software, and there was no connection between logistics, sales, and customer service."
The Turning Point: Implementing Odoo with FMG Soft
Everything changed when FMG Soft implemented Odoo for Peugeot Georgia.
"Since FMG Soft implemented Odoo in our company, the processes have been completely transformed. Now everything is seamlessly integrated into one single system."
With Odoo, Peugeot Georgia was finally able to unify its operations under one platform. Employees could track every task digitally, manage workflows with greater visibility, and provide customers with better service—faster.
The Result: Digital Transformation and Enhanced Efficiency
From customer requests to vehicle tracking, every step of the operation is now managed within Odoo. The team can easily register client inquiries, monitor maintenance schedules, and pinpoint specific vehicle requests—all in real time.
"Before Odoo, it was hard to track customer requests or locate the specific vehicle they asked for. After implementation, the workflow is incredibly easy to follow."
When asked to describe Odoo in one word, Goga Zareete, Aftersales Director at Peugeot Georgia, didn’t hesitate:
"Efficiency."
One System, Total Control
Peugeot Georgia’s success with Odoo proves that even in highly complex industries, digital transformation is possible—with the right tools. By replacing multiple disconnected systems with a single integrated platform, they’ve gained better control, improved service quality, and empowered their team to focus on what matters most: the customer.
