Company Name: CÔNG TY CP TM BOO
Location: Vietnam
Industry: Retail
Company Size: 250+
No. of Odoo Users: 58
Partner Name: Magenest
Hosting Type: On-Premise
Apps Implemented: SMS Marketing, and CRM, Helpdesk, Maintenance, and Marketing Automation, and Email Marketing, Forum, Online Jobs, Recruitment, Calendar, Events, Surveys, eLearning, Website, Employees, Inventory, and Point of Sale, and Odoo Sales, and Invoicing, Barcode, Discuss, Contacts
Starting as a small skate shop in 2003, BOO grew exponentially and is now a popular fashion brand among youngsters in Vietnam, launching over a thousand products every year.
Choosing Odoo To Empower Business Management
Odoo is an outstanding ERP solution that allows BOO to build a complete business management system. — Dũng Hàng, Program and Data Manager at BOO
After four unsuccessful system conversions, BOO opted for Odoo for its diverse integration capability and easy customization to manage its growing need for professional sales and inventory management.
An Integrated Business Solution
Successfully implementing Odoo's marketing, finance, sales, and project management apps with our local partner Magenest, BOO now connects everything from production, sales, customer service, financial data management, and accounting on Odoo, optimizing both operations and budget.
All-in-one Online Support
With the Odoo Sales, and SMS Marketing, and Email Marketing, and Marketing Automation apps, the customer service team at BOO can reply to customer requests on different platforms, including Zalo, Facebook, and WhatsApp, while creating sales orders (SO) from the same window.
This integration between the Sales and Odoo Marketing apps is beneficial to BOO's operations in two ways.
The first is the seamless and hassle-free support for customers. Centralizing all communications on Odoo leaves very few chances for the team to miss out on customer requests.
More importantly, this integration allows the team to create SO immediately and take advantage of all opportunities. By simply clicking on the Smart Buttons, Odoo automates SO with a unique order number, and the team can immediately share order information with customers for confirmation on the chatbox from the same window, ensuring timely service delivery and optimal customer journey.
Faultless Stock Transfer
With access to Odoo Inventory, Hà My, Store Manager at BOO, considers it her favorite app, for it facilitates smooth and flawless stock transfers.
Whenever a stock transfer between two stores is needed, store managers will create a stock transfer request on the Inventory app, with the inventory count remaining unaffected until both store managers approve. After that, Odoo will automatically generate a delivery order. Manager of the outgoing store would scan the product barcodes to record the correct quantity of stock delivered. This is to ensure the receiving store gets the correct stock numbers. In case of any discrepancies, the Odoo system will generate another delivery order for the correct quantity of stock to be delivered.
Efficient POS
Odoo POS is the other app that improves efficiency in in-store operations. Besides sorting the various running promotions with different pricelists, the Odoo app is also loved by managers for its complete reporting system that allows store managers to analyze products sold and purchase customers side by side, designing more effective sales strategies.
Odoo is perfect for all businesses because it's easy to customize depending on users' needs. — Dũng Hàng, Program and Data Manager at BOO
BOO
Odoo Empowers Business Management in Vietnamese Fashion House BOO