Company name: El Tiros Caps
Location: Monterrey, Mexico
Industry: Manufacturing and Retail
Apps implemented: Website, eCommerce, CRM, Contacts, Social Marketing, Point of Sale, Sales, Purchase, Inventory, Accounting
Number of users: 13
Number of employees: 20
Hosting type: SaaS
El Tiros Caps is a Mexican brand specializing in urban caps known for its distinctive style and collaborations with artists from the Mexican regional music scene. They offer exclusive collections such as “Tiros World Series,” inspired by trap corridos or corridos tumbados, and custom designs like “Mi Nuevo Yo” and “Elvira,” which blend music and pop culture.
With physical stores and a strong online platform, El Tiros Caps has managed to expand internationally and has brought its urban fashion proposition to countries such as the United States, France, and Japan. The brand stands out for its adaptability and growth, powered by technological tools like Odoo, to optimize its operations and strengthen its global presence.
By implementing Odoo as its business management system, El Tiros Caps has achieved exponential growth in operations and reach. Founded by brothers Eduardo Briseño and Juan Montemayor, the brand has transformed its operating model by embracing digitalization and efficiency.
A Radical Change in Inventory Management
One of the most significant impacts after adopting Odoo was in the inventory management area. Juan Montemayor, co-founder, highlights:
“Since we implemented Odoo, the biggest change has been our inventory. It has reduced our time by 40%.”
By saving time El Tiros Caps has been able to focus on their expansion and customer experience, leaving behind manual processes that slowed down operations.
Accelerated and Collaborative Growth
Alondra, sales manager, states that the platform has been crucial for the accelerated growth of the business:
“We now avoid long processes that we used to do manually. Odoo has improved collaboration between departments, especially between sales and warehouse."
Thanks to Odoo, El Tiros Caps now has full control over their stock, sales, and supply, allowing them to act quickly on market demand.
Key Tools for Complete Operation
El Tiros Caps uses a wide variety of Odoo modules, including:
- Sales
- Purchase
- Inventory
- Accounting
- Website
- Point of Sale (POS)
With three branches currently and three more to open, having an integrated Point of sale platform has been critical for a swift and controlled expansion.
Data Driven Decisions
For the company, the ability to measure performance in real- time has been a game changer.
“We didn't use to measure our goals. Now we know exactly how much we sell, which motivates us to keep growing.”
This approach has led El Tiros Caps to sell more than 200,000 caps to customers in countries such as Mexico, the United States, France, Canada, Guatemala, Honduras, El Salvador, Nicaragua, and even Japan.
Cost Saving and Exceptional Support
In addition to growth, implementing Odoo has represented significant savings:
“We have saved on staffing costs and inventory losses. What we value most is Odoo’s flexibility to adapt to our needs. We’ve been told, ‘We haven’t done it before, but we’ll figure out how to do it,’ and they do.”
The team also highlights the experience with technical support and the Odoo community as one of the pillars of success, calling it “excellent.”
An Efficient Platform for a Vibrant Community
With a community of over 3 million followers, El Tiros Caps has not only scaled its operations but also strengthened its brand. Eduardo concludes with a direct recommendation:
“If you are thinking about implementing Odoo, I highly recommend it. It’s a very efficient, effective, and complete platform. You won’t regret it.”
About El Tiros Caps
El Tiros Caps is a Mexican company dedicated to selling multi-brand caps, known for its urban style and strong connection with a young and dynamic community. With a clear vision for expansion and continuous improvement, the company found in Odoo a versatile platform that allowed them to professionalize their processes, reduce operational times, and make data-driven strategic decisions. This collaboration has been key for sustaining their rapid growth and strengthening their presence, both in physical stores and in the digital environment.
Would you like to hear this story told by its protagonists? Click on the video below and learn how El Tiros Caps transformed their business with Odoo.
Discover more at eltiroscaps.com
