Kirei BD

Kirei BD is a Bangladeshi health and beauty company founded in 2019, specializing in authentic Japanese skincare, haircare, and wellness products, the company offers personalized solutions for women’s health and personal care through AI-driven technology and expert consultations. Its diverse offerings include cosmetics, food supplements, and virtual sessions with dermatologists and nutritionists. Kirei BD also features a mobile app with AI-powered suggestions and a chatbot named Kaira, and utilizes the Odoo ERP system to enhance operations. The company has built a strong presence in Bangladesh by seamlessly integrating both online and offline retail channels.

Kirei BD faced challenges in managing customer interactions, personalizing services on a scale, and maintaining consistent follow-ups across online and offline channels. Odoo CRM helped by centralizing customer data, automating follow-ups, and integrating with other systems to provide a complete customer view. This improved engagement, streamlined operations, and enabled scalable, personalized service delivery.

Brain Station 23 added value to Kirei BD by implementing a customized Odoo CRM solution that streamlined customer management, automated follow-ups, and integrated with other business systems. This improved operational efficiency, enhanced customer engagement, and supported scalable growth across online and offline channels.