Yaseer
Company Name: Yaseer B2B
Country: Jordan
Industry: Trading,F&B
Main Apps:,Sales, Purchase, Inventory, Accounting,CRM
Number of Odoo Users: 27
Odoo Customer Success Manager: Rateb Jerisat
Odoo Implementing Partner: Flex Ops
About Yaseer B2B
Yaseer B2B is a marketplace designed to empower small grocery stores in the FMCG sector by connecting them directly with suppliers. These small retailers face significant challenges in accessing competitive prices, reliable delivery, and diverse product options. Yaseer bridges this gap by offering better prices, faster delivery, and wider inventory — while also helping suppliers reduce last-mile distribution costs.
The Challenge
When Yaseer was founded, they needed a business management solution that was both affordable for a startup and scalable for future growth. Unlike many companies that struggle to transition from outdated systems, Yaseer began its journey with Odoo as their ERP of choice.
Why Odoo?
According to co-founder and CEO Tarek Yaghmour, the decision was straightforward:
- Affordable pricing: Perfect for a startup compared to traditional ERPs.
- Scalability: A system that grows alongside the business.
- Modularity: Start simple with core modules, then expand as the company grows.
“Odoo was light on us in the beginning and helped us scale efficiently. It was the right choice for us, and we’re happy we made it,” says Tarek.
Customization and Connectivity
Yaseer relies heavily on Odoo’s customizable and interconnected ecosystem. Today, their operations integrate seamlessly across:
- Route optimization software
- Customer-facing apps
- Pickers for order fulfillment
- A soon-to-launch Supplier Portal
All of these tools are connected to Odoo, creating a single source of truth for the business. Unlike traditional ERPs that require switching between systems, Yaseer’s team can move between Odoo modules effortlessly.
Finance Made Simple
Finance Manager Mu’taz Al Bakkar highlights the transformation Odoo brought to his daily work:
- Automated journal entries save time and reduce manual effort.
- Instant reporting with powerful filters eliminates the need to combine multiple reports in Excel.
- Seamless closings whether daily or monthly, without unnecessary manual steps.
“In Odoo, it’s easier for us. Some journals get entered automatically, and everything is done instantly. If I were to describe Odoo in one word, it would be ‘terrific.’”
The Outcome
With Odoo, Yaseer B2B scaled its operations efficiently, reduced costs, and connected every part of its business into one powerful platform. From empowering grocery stores to helping suppliers cut costs, Odoo has been a cornerstone of Yaseer’s mission and growth.
As Mu’taz concludes: “Whenever people in finance ask me for ERP recommendations, I always say Odoo.”
