Company name: CEDENT SRL

Location: Rosario, Argentina

Industry: Health

Apps implemented: Finance, Invoicing, Project, Website, Purchase, Inventory, and more

Number of users: 26

Number of employees: 30

Hosting type: Local

Partner: Adhoc

Cedent, a company from Argentina specializing in importing, manufacturing and distributing dental supplies and equipment, has experienced significant evolution since it was founded in 2006. Driven by a strong family tradition in dentistry, its mission has always been clear: to support and empower the professional practice of thousands of dentists with quality products, functionality, and innovation.

This success story tells how Cedent transformed its operational management and expanded its business reach thanks to the implementation of Odoo with the help of Adhoc, their local partner.

The Challenge: From Manual Management to Necessary Digitalization

Before using Odoo, Cedent faced several operational challenges caused by managing processes manually using Excel spreadsheets. This led to significant inefficiencies:

• Their accounts receivable were disorganized, and data was outdated, causing economic losses.
• Their digital presence was limited. They lacked a functional eCommerce site, which deterred customers who preferred to shop from their phones.
• They had logistical problems. They weren’t aware of their inventory levels or their best-selling products, leading to stockout and lost sales.
• Their billing processes were slow, relied on external platforms, and detracted valuable time from the team.

The Solution: Odoo, a Unified Platform

Cedent learned about Odoo through one of their contacts, and since they were in the same city as Adhoc, the collaboration developed naturally. The company became the first customer of this local partner, marking the beginning of a shared-growth journey.

With Odoo, Cedent integrated all areas of the company into a single platform, streamlining the transition from manual management to digital and efficient operations. The implementation was close and personalized, with training of key users to ensure an effective adoption of the system.

The Key Impacts of Digital Transformation

1. Comprehensive operational improvement

Cedent uses several Odoo apps that allow them to manage their entire daily operations:

• Finance and Invoicing: Accounts receivable automation, and direct issuance of invoices integrated with the tax agency.
• Supply chain: Real-time control of over 5,000 products, automated replenishment, and online stock dashboards.
• Sales and CRM: Integration of all sales channels, including subscription sales, and full follow-up from first contact to final sale.
• eCommerce and Marketing: Development of a B2B and B2C online store integrated with Mercado Libre, marketing campaigns, and events.
• Talent management: Attendance, absences, and recruitment processes tracking.
• Project management: Internal organization through task and time assignment.

2. Centralized sales channels

One of their biggest achievements was centralizing all their commercial channels. They managed to integrate Mercado Libre, eCommerce, wholesale, and retail into a single platform. This allowed them to have a unified vision of their business and improved team collaboration.

As Facundo, Cedent’s General Manager, mentions:

“The best thing about Odoo by Adhoc is the integration between the different sales channels, such as Mercado Libre, eCommerce, store, wholesale, and retail.”

Growth and Expansion

With renovated headquarters and new equipment, Cedent continues to invest in growth. They have developed their own brand, Evoden, with national and international outreach. They’ve also started exporting, reflecting their drive for expansion.

Cedent’s story is a clear example of how implementing digital transformation with strategic vision and appropriate support can take a traditional company to new levels of efficiency, growth, and professionalism. Thanks to Odoo and their partnership with Adhoc, Cedent not only solved its operational challenges but also strengthened their value proposition in a highly competitive sector.

About Cedent

Cedent is a company from Argentina based in Rosario, dedicated to providing comprehensive solutions for dentistry through the manufacture, import, and distribution of specialized equipment and supplies. With a strong commitment to innovation and service, Cedent found in Odoo a key tool to professionalize its operations, integrating areas such as sales, logistics, finances, and human resources into a single platform that allowed them to scale and streamline their processes.

Learn more at www.cedent.com.ar

Learn more about out Partner Adhoc at www.adhoc.com.ar