GEMY NEW FASHION – AJJAN & CO, GEMY MAALOUF

Industry: Fashion 

Sector: Fashion Atelier

The Gemy Maalouf brand is a renowned fashion atelier that embodies authenticity, confidence, and meticulous craftsmanship. With a strong presence spanning over 40 countries and a network of more than 150 retailers worldwide, Gemy Maalouf's silhouettes capture the essence of the sophisticated, cosmopolitan woman. The company faced challenges in managing diverse operations, from customer relationship management to manufacturing, while complying with Lebanese and UAE accounting standards. Azkatech, an Odoo Gold Partner, implemented a robust Odoo ERP solution featuring a CRM for effective customer management, an integrated marketing suite to streamline social media activities, and a comprehensive HR system for employee management and appraisals. The ERP also included modules for accounting and payroll tailored to Lebanese and UAE regulations, project management tools for efficient task handling, and advanced inventory and purchasing systems to optimize supply chain operations. This unified solution significantly enhanced operational efficiency, improved compliance, and provided a scalable foundation for future growth, ensuring Gemy Maalouf could maintain its high standards and expand its market presence.