Crafting Comfort: How Clay Concept Shaped Success with Odoo

Clay Concept

Company Name: Clay Concept
Country: UAE
Industry: Retail
Main Apps: Accounting
Number of Odoo Users: 6
Odoo Customer Success Manager: Neha Sheikh
Odoo Implementing Consultants: Yazeed Abu Bakr, Yousef Al Sheikh

Clay Concept, located in the heart of the United Arab Emirates, is a dynamic furniture and home accessories store, representing various esteemed European brands. With its unique ability to offer both ready-made and customized products, Clay has become a go-to destination for discerning clients. However, the journey was not without its challenges, and Clay sought to revolutionize their trading and accounting operations through Odoo.

CRM and Sales Management

Before implementing Odoo, Clay was grappling with a cumbersome process to manage customers, track opportunities, and handle sales orders. Integrating Odoo's CRM with Mailchimp and the Sales app helped Clay streamline everything from creating opportunities to converting quotations into sales orders after receiving prepayments. This unification of processes elevated the customer experience and simplified the once-complex sales cycle.

Procurement and Inventory Control

Managing international suppliers, different currencies, lead times, and varying payment terms used to be a painstaking effort for Clay. Odoo’s Purchase and Inventory apps automated the entire procurement workflow and efficiently managed quality inspection and damaged items. Inventory control became more robust, allowing Clay to focus on customer satisfaction instead of inventory headaches.

Accounting and Financial Reporting

Handling various accounting tasks, from fixed assets to different accounting reports, posed a challenge for Clay. With Odoo's Accounting app, they could seamlessly create journals, perform bank reconciliation, and automate the registration of expenses and currency exchange rates. Odoo's intelligent reporting offered Clay a clear view into the financial state of the company, driving better decision-making.

Customization and Workflow Enhancements

Clay’s need for various customizations and specific workflows for sales and procurement was no small feat. Odoo's extensible platform enabled them to tailor the system according to their unique requirements. Whether it was customizing reports, enhancing workflow approvals, integrating expenses, or creating specialized product attributes, Odoo provided a cohesive solution that perfectly aligned with Clay's business model.


The transformation of Clay Concept through Odoo is more than just a success story; it's an inspiring example of how the right technological tools can reshape a business. From enhancing sales and procurement to innovating accounting practices, Odoo's suite of applications provided Clay with the means to create a seamless, efficient, and customer-centric enterprise. Training the team on Odoo v15 and migrating existing data ensured a flawless transition. Clay's successful partnership with Odoo allowed them to focus on what they excel at—delivering elegant furniture and home accessories that delight customers worldwide.

Sar al Helu Ahla: Crafting a Legacy of Excellence with Odoo at Hallab 1881 Group