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Lednlux's Seamless Catalog Printing Transformation with Dynapps' Odoo-Powered PIM System
Community Talk Functional
Lieu : Hall 7.B - 10/11/2023 13:30 - 10/11/2023 14:00 (Europe/Brussels) (30 minutes)
Lednlux's Seamless Catalog Printing Transformation with Dynapps' Odoo-Powered PIM System
Stijn van Gelder
Stijn van Gelder

Stijn Van Gelder is Lead Front-end at Dynapps. With a rich background in front-end and web development, Stijn possesses a comprehensive skill set honed through years of experience. His profound expertise extends to seamlessly integrating e-commerce, web, and marketing modules into Odoo, benefiting numerous clients. Stijn's meticulous approach and innovative solutions have consistently elevated user experiences and maximized functionality. 


Executive summary

Lednlux®, a leading lighting solutions provider, embarked on a transformational journey to enhance their catalog printing process. Collaborating with Dynapps, they implemented Odoo as a CRM system, but quickly realized the platform's potential extended far beyond that. Taking advantage of Odoo's open-source nature, they seamlessly integrated a bespoke Product Information Management (PIM) app to centralize their product data. Learn how embracing digital innovation through Odoo's customizable solutions drove growth and enhanced customer experiences for Lednlux®, setting them apart as an industry leader.

About the keynote

Lednlux® recognized the importance of managing product information efficiently, particularly with their constantly evolving portfolio of innovative lighting products. Keeping their product catalog updated was a significant challenge, as specifications frequently changed. Their commitment to providing accurate and visually appealing product data to installers and B2B clients drove them to invest in a comprehensive PIM solution.

By harnessing the power of Odoo's PIM app, Lednlux® achieved streamlined data management and data validation, ensuring that the product catalog stayed current and reliable. This transformation not only empowered their sales and marketing teams with easy access to up-to-date information but also allowed them to introduce new products in bulk on their website seamlessly.