Rastreador de enlaces¶
The link tracker is used to create tracked links to measure the effectiveness of marketing campaigns, making it easier to identify which channels drive the most traffic and make more informed decisions.
To create and manage tracked links, install the Link Tracker
(website links) module.
Create traceable URLs¶
To create and manage tracked links, navigate to . Fill in the following information and click Generate tracked link to create a tracking URL.
URL: The URL that is the target of the campaign. It is automatically populated with the URL used to access the menu.
Campaña: la campaña específica a la que debe asociarse el enlace. Este parámetro se utiliza para distinguir las distintas campañas.
Medio: el medio describe la categoría o método a través del cual el visitante llega a su sitio, como búsqueda orgánica, búsqueda de pago, anuncio en redes sociales, correo electrónico, etc.
Source: The source identifies the specific platform or website that referred the visitor, such as a search engine, newsletter, or website.
Truco
The Campaign, Medium, and Source are UTM parameters incorporated in the tracked URL. These can be used, for example, to customize the visibility of website building blocks.
Enlaces rastreados por revisar¶
Para obtener una visión general de sus enlaces rastreados, vaya a y desplácese hacia abajo hasta la sección Sus enlaces rastreados.
Estadísticas¶
To measure the performance of tracked links, click the track link and scroll down to the Statistics section to get an overview of the number of clicks for the tracked link. By default, the graph shows the total number of clicks. You can change the period to Last Month or Last Week using the options on the right side of the heading.