How Investology easily promote their courses

Prestige Investment Consultancy Limited is an Online customer. Located in Hong Kong, they subscribed to Odoo online and are completely independent from any web designer. Winsome Hui, the Marketing Director, explains us their project. 


Tell us about the company and its business

Investology provides investment education courses and coaching to the public on how to manage the investment portfolios with proper risk management skills. The company provides different types of courses in the different categories such as Finances, Stocks, Property.

What challenges did the company face before they implemented Odoo, and what were the specific needs addressed by the solution?

We needed to set up a website to promote our courses and brand “Investology” within a month.

But the website service vendor we contacted was unable to develop a website in such a short period of time. Another crucial point was also that their website design couldn't meet our requirements.

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What solution was delivered?  

We use Odoo Website Builder and Odoo Email Marketing. With the application Website Builder we created our own website with course information and our investment knowledge. On the other hand, the Email Marketing app is used for promoting our seminars and courses to our members.

A stunning website is done within a month by a rookie who doesn't have any programming knowledge.  

Winsome Hui  

Marketing Director

How had this impacted your business ?  

As our website is for informative purposes, revenue is not relevant but we would say the initial cost in developing a website is much lower than a local vendor. Also, I can change the information & structure without going through a local vendor, so we reduce the costs there too.

How would you describe what the company value most with Odoo?

Odoo is a very good tool that allows us to develop a stunning website within a short period of time. It is user friendly, especially for someone who is not familiar with html code to develop a website.

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