The KPIs to measure marketing efficiency and sales performance

Public Channel / Odoo Experience 2016

By Geoffrey Bressan - Demand Generation Manager, Odoo

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5. What marketing looks like today.

3. Introduction 1

14. Demonstration 3

15. Conclusion 4

4. John Wannamaker, American businessman (1880) Half the money I spent on marketing is wasted. The problem is I don’t know which half.

6. Reporting is one of the most tedious part Of a marketer’s job... But it’s also one of the most critical!

9. Odoo’s Link Tracker : Track your marketing campaigns from the first click to the final sale 2

17. Thank you. #odooexperience EXPERIENCE 2016 Send your questions to gbr@odoo.com

10. UTMs (name of the campaign, channel and specifi source) Customizable Cleaner Automatic 301 redirect What is it exactly?

1. KPIs to measure marketing efficiency and sales profitability Partners Track Geoffrey BRESSAN • Demand Generation Manager EXPERIENCE 2016

2. Introduction 1 Odoo’s link tracker : Track your marketing campaigns from the first click to the final sale Demonstration Conclusion 2 3 4

13. Odoo’s Link Tracker benefits Track your marketing campaigns from the first click to the final sale Analyze who has interacted with your campaigns Calculate the ROI of all your activities Optimize your campaigns : Use actionable data to make smarter decisions

7. Do you know: ● How many opportunities did your last email campaign generate ? ● How much revenue did your last PPC campaign brought to your company? ● What happens to your prospects after they have been converted as leads?

16. Link Tracker’s best practices Check your campaigns often to focus on what is/isn’t working and to adapt accordingly Set goals and see how you’re performing for each campaign Customize your reports Gather enough data before taking decisions

8. Do you know: ● How many opportunities did your last email campaign generate ? ● How much revenue did your last PPC campaign brought to your company? ● What happens to your prospects after they have been converted as leads? If you don’t , you’re probably wasting your time and money without even knowing it!

11. Sales and Marketing funnel Website traffic Leads Opportunities Demos/ quotation Customer Marketing Sales Content Cold emailing/ calling PPC Lead acquisition Trade shows/ events Referrals Social media SEO Webinars

12. Sales and Marketing funnel Website traffic Leads Opportunities Demos/ quotation Customer Marketing Sales Content Cold emailing/ calling PPC Lead acquisition Trade shows/ events Referrals Social media SEO Webinars 10% - PPC 5% - Referrals 25% - Cold calling

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