Odoo Marketing @Odoo
2. What do you need today?
6. Thanks, how do we get there?
12. 3. The right process
7. Which means we don’t mess up with him/her (Mostly) Non commercial touch points Commercial touch points Service, commercial & non commercial touch points
10. Follow the journey (demo CRM) Google campaigns Emarketing campaigns Other campaigns (events, surveys,...) Shop visits ROI per campaign Personalized campaigns Integrated System : CRM with Tracking, Emarketing,.. WWW
13. 3. The right tools (quick demo) • Odoo Events • Odoo Mass Mailings • Odoo Marketing Automation
14. 3. The right process Think Do Measure Kill/ Expand/ Adjust
5. The old vs new world The old marketing The new marketing Campaigns Always-on Art Science Few Big bets Many Small bets 2 skills Many skills Spray & pray Hyper targeted Manage the funnel Address the decision journey
1. Odoo Marketing @ Odoo What we do & how Alexandre Vandermeersch, CMO #OdooExperience June 2 2015
3. " " Forrester & Gartner By 2020, 80% of the buying process will be done without any human-to-human interaction It’s happening
4. I t ’ sno l onger a b out j ust gett i ng your brand out there o Picture So, should we shout louder ?
11. 2. You don’t need 1 positionning o You need to find the right (nice) ‘trap’ to get the prospect hooked o For Odoo, it meant moving from an ERP focus to an ‘App by app’ focus
8. 3 things to get right 1 Right objectives & KPIs 2 Right « positionning’s » 3 Right process We don’t invest so much in: campaigns, agencies, channel choice s, branding,...
15. Odoo email@example.com +32 (0) 2 290 34 90 www.odoo.com R&D and services office Chaussée de Namur 40 B-1367 Grand Rosière Sales office Avenue Van Nieuwenhuyse 5 B-1160 Brussels Thank You Send your input at firstname.lastname@example.org
9. 1. Our objectives o More buyers including the brand in the ICS (Initial Consideration Set) o More buyers finding the brand when evaluating (even if not in ICS) o More buyers evaluating the brand positively o More buyers....buying the brand o Non-commercial content marketing (inbound) o Outbound (tele)marketing o Display ads,... o Offline campaigns o SEO / SEA o Trade shows o Website user experience o Onboarding/Engagement o Lead nurturing o Events/ Webinars o Retargeting o “Commercial” content marketing o Promotions,... o Re-activation cam p ai g ns Focus 2014- 15 Focus 2015- 16
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