How to Measure your Marketing Efficiency & Sales Profitability

Public Channel / Odoo Experience 2015

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3. INTRODUCTION

8. Link Tracker Benefits

10. How Does It Actually Work?

31. CONCLUSIONS

6. Introduction Digital Marketing Today

25. March newsletter How Much Money Did My Newsletter Generate?

24. How Much Money Did My Newsletter Generate? 1

28. Facebook VS Twitter : Which Channel Drives More Results? 2

29. Source : Twitter.com Source : Facebook.com Which Channel Drives More Results?

1. How to Measure your Marketing Efficiency & Sales Profitability Geoffrey Bressan, Digital Marketing Officer

18. How does it actually work? Launch campaign Get insights

19. How does it actually work? Launch campaign Get insights

20. How does it actually work? Launch campaign Get insights

11. How does it actually work? Generate link Launch campaign Get insights

15. How does it actually work? Generate link Launch campaign Get insights

16. How does it actually work? Tracking link the old way o Super long URL o UTM tags are visible

12. Generate link Launch campaign Get insights How does it actually work?

13. Generate link Launch campaign Get insights How does it actually work?

14. Generate link Launch campaign Get insights UTM parameters = URL + TAGS How does it actually work?

17. How does it actually work? Tracking link the Odoo way o URL is customizable o Shorter o Automatic 301 redirect

30. Which Channel Drives More Results? o Facebook is a clear winner o 197 opportunities generated o 11 clients o 24,000 euros

26. How Much Money Did My Newsletter Generate? March newsletter o Campaign = NEWSLETTER_MARCH _2015_BENELUX o Medium = email o Source = Newsletter

9. Odoo’s Link Tracker ➔ Track all your marketing campaigns from the first click to the final sale ➔ Use actionable data to make smarter marketing decisions ➔ Know where your most valuable customers come from

2. AGENDA Introduction 1 Link Tracker Benefits 2 How Does It Actually Work ? 3 Demo - 2 examples 4 Conclusion 5

22. How does it actually work? Launch campaign Get insights From Google Analytics o More in - depth KPI’s o All features from GA

21. How does it actually work? Launch campaign Get insights o Click count o Popularity o Visitor location o Statistics breakdown From the link tracker feature

27. o 1st email o 28 clients o 4,619 euros generated o 2nd email o 20 clients o 4,739 euros generated 9358 euros in revenue How Much Money Did My Newsletter Generate?

33. Odoo sales@odoo.com +32 (0) 2 290 34 90 www.odoo.com R&D and services office Chaussée de Namur 40 B - 1367 Grand Rosière Sales office Avenue Van Nieuwenhuyse 5 B - 1160 Brussels Thank You Any questions ?

32. Odoo’s Link Tracker ➔ Track all your marketing campaigns from the first click to the final sale ● Follow your opps through the whole sales funnel ➔ Use actionable data to make smarter marketing decisions ● Improve what works, stop what doesn’t ➔ Know where your most valuable customers come from ● Test/ kill / expand

23. How does it actually work? Launch campaign Get insights From Odoo CRM o Track your opportunities through the whole sales cycle o Sort by campaign, source and channel o Advanced filters for in - depth analysis o Forecast & generated revenue

4. " " Half the money I spent on advertising is wasted ; The trouble is I don’t know which half . Introduction John Wannamaker, American businessman

5. " " John Wannamaker, American businessman - 1880 Half the money I spent on advertising is wasted ; The trouble is I don’t know which half . Introduction

7. " " Study from Fournaise Group Marketing 80 % of global marketers struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities . Introduction

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