How to efficiently sell Odoo to small companies?

Public Channel / Odoo Experience 2016

By Lucas Deliège - Business Advisor, Odoo

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3. Why ? 1

6. What ? 2

8. How ? 3

12. Thank you. #odooexperience EXPERIENCE 2016

1. How to efficiently sell Odoo to SME ? Lucas Deliege • Business Advisor, Direct Sales BE EXPERIENCE 2016

4. 1. Why should I sell Odoo ? “ Our mission is to transform the way companies run their business. We make IT simple & fully integrated. We help organizations grow” A SME want a system which : - is simple to use - is fully integrated - can evolve - is affordable - ...

2. What ? How ? - Step 1 : Qualification - Step 2 : Demonstration - Step 3 : Closing 2 Why ? - Why should I sell Odoo ? - Why should I be efficient ? 1 3

5. 2. Why should I be efficient ? ● SME are looking for affordable solution ● SME don’t have time to select the system (<> Large company : choosing the right ERP > 1 year) ● SME have less time & resources to implement ERP ⇒ So you have to apply the right strategy Apps Selling ERP Selling Feature Selling Solution Selling 5 projects per month 5 projects per year YOU NEED MANY ! YOU NEED BIG !

11. Step 3 : Closing Closing is not a step ⇒ Closing starts with the 1st phone Call Help your customer collecting all the information he needs to take a decision ● Budget ○ How much does it cost to keep going with no changes ○ Get back to his pains and costs resulting from it ● Time ○ Remind him Dead lines ○ Challenge him with temporary conditions, promotion ● Other solutions ○ Present the added value of Odoo ○ Present the added value of our approach

10. Step 2 : Demonstration Goal : Create the WOW effect Tips : ● Salespeople should do the demo themselve (No need a Consultant) ● Prepare your demo ● Do not show more than needed ● Keep focus on the essential ● Tell a story ● Make it personal ( Not to much, don’t spend ½ day) ↪ If customer want a POC ⇒ Sell a day of consultancy ⇒ Send a quotation right after the demonstration >Interested ? Presentation Xavier Symons, The art of performing an Odoo Demo - 06/1O - 16H30 @ Bruyères

7. Sell a quickstart approach ! ● Sell an out of the box implementation ● Phase the project : start small (1-2 app) & expand later ● Sell an all in one solution (hosting, maintenance & support) ● Don’t sell fixed price project but time and material project ● Try to avoid custo/dev at the beginning & focus more on training Advantages : - Decrease your Cost of Customer Acquisition (CAC) - Increase your Recurring Revenues (RR) - Decrease the Entry Cos t for your customer - Reduce and control risks - Grow with our customer >Interested ? Presentation Sébastien Bruyr, Odoo for SMEs: implementation cost & duration of 3 projects - 07/10 - 12h00 @ Bruyères

9. Step 1 : Qualification Goal : Identify the business scope & validate BANT 1. B udget ⇒ Is the prospect capable of buying ? ○ Confirm with him the ROI ○ At the end of the qualification ⇒ Give an estimation & check the reactio n 2. A uthority ⇒ Does your contact have adequate authority to sign off on a purchase? ○ Who else will be involved in the purchasing decision? ⇒ If other, ask them to be there during the demonstration 3. N eed ⇒ Does the prospect have a business pain you can solve? ○ Identify & understand the business scope ○ Translate into standard ○ Avoid to reply to RFQ ⇒ Takes time ○ If needs not clear enough ⇒ Sell day of consultancy or GAP ○ Challenge your customer : “Nice to have” VS “Must have” 4. T imeline ⇒ When is the prospect planning to buy? ○ When does he want to be in production ? (Time to implement & train 1-6 months) ○ Don’t loss your time if the project is in > 6 months BANT is : Go to STEP 2 ⇒ Demonstration Disqualify

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