Growth Marketing Specialist
Odoo is an open-source enterprise resource planning (ERP) platform that helps companies manage and streamline their operations through a single, integrated system. Our modular suite of business applications—covering everything from accounting and inventory to CRM and project management—works together seamlessly to support efficiency and growth.
About the Job
This is a hybrid (3 days onsite, 2 days remote) role in Brisbane, CA.
We're looking for an experienced Growth Marketing Specialist to build, maintain, and scale the growth infrastructure that supports Odoo's lead generation and brand awareness.
This role is responsible for executing paid advertising initiatives, with a focus on paid search, paid social, ABM, 3rd party review sites, and other digital channels. If you enjoy digging into data to uncover optimization opportunities, working with spreadsheets and pivot tables, and A/B testing copy and creative, this role is a strong fit.
Interview Process
- Recruiter Screen (30 mins)
- Take-Home Exercise (~1 hour)
- Logic & Math Test (30 mins)
- Interview with Marketing Team Members (30-45 mins)
- Final Interview with VP of Marketing (30 mins)
Responsibilities
- Manage paid search and social campaigns across channels. Handle targeting, creative, bidding, A/B testing, analytics, and more.
- Contribute to our Account-Based Marketing (ABM) strategy and execution. For example, strategic planning and goal setting, to budget management, and the creation and execution of targeted campaigns for key accounts
- Manage third-party review sites (e.g., G2, Capterra) to enhance our market perception and drive customer insights.
- Optimize for performance metrics, including CPA, CTR, conversion rate, and lead quality.
- Drive aggressive growth by identifying and executing high-impact strategies. Proactively seek opportunities to scale and improve efficiency.
- Plan, build, test, and iterate digital ad campaigns. Allocate budget effectively, run experiments, report performance, and refine approach.
- Work autonomously, focusing on high-impact activities. Communicate clearly and regularly with your team about progress and ideas.
- Report quarterly results using platform ad managers and Odoo CRM. Create clear, data-driven reports using spreadsheet formulas and visualizations.
- Support expansion to new channels, such as Quora and Reddit.
Must Have
- Strong PPC experience managing mid-to-large budgets across social platforms. Can demonstrate results and outline campaign strategies.
- Willingness to learn from peers and adapt to a fast-changing SaaS environment.
- Advanced spreadsheet skills. Proficient with formulas, pivot tables, and interpreting campaign performance metrics.
- Revenue-focused mindset. Understands how paid advertising ties directly to company growth and efficiency.
- Relevant experience. Strong background in ABM, paid social/search, ideally within SaaS. Certifications are a plus.
Nice to Have
- Bachelor's degree in Marketing, Business, Communications, Computer Science, or Writing
- Experience with Meta Ads, LinkedIn Ads, and other major social platforms
- Strong analytical and spreadsheet skills; comfortable working with KPIs
- Experience with Adobe Creative Suite or Canva
- Available to start immediately
- French and/or Spanish language skills
- Experience with paid search or multi-touch campaign strategies
What We Offer
- Healthcare, Dental, Vision, Life Insurance, FSA, HSA Matching, 401K Matching, and Commuter Benefits
- PTO (Paid-time-off), paid sick days, and paid holidays
- Employee Assistance Program: 3 × 1-hour telehealth calls with certified mental health professionals
- $100 towards a work-from-home office setup
- Chef-prepared lunches, snacks, fruit, and coffee/drinks on tap
- Evolve in a nice working atmosphere with a passionate, growing team
- Company-sponsored events for groups of 6+ employees
The estimated annual compensation range for this role is $75,000–$100,000, depending on experience, location, and qualifications.
Ensuring a diverse and inclusive workplace where we learn from each other is core to Odoo's values. We welcome people of different backgrounds, experiences, abilities, and perspectives. We are an equal-opportunity employer and a pleasant and supportive place to work. Pursuant to the San Francisco Fair Chance Ordinance, we will consider employment-qualified applicants with arrest and conviction records.
