Agrovet Market, the first Peruvian company to export veterinary pharmaceutical products, found in Odoo the ideal partner to digitize its business management and take the next step toward operational excellence. With over 230 employees and a presence in demanding markets such as Africa, Europe, and Asia, they needed a comprehensive and scalable solution. Thanks to Odoo, they have managed to integrate critical processes, optimize workflows, and maintain their quality standards in continuous evolution.
Founded 31 years ago in Lima, Peru, Agrovet Market literally began in the living room of the Calderón brothers, Humberto and Wilfredo. Over time, that living room became a company recognized for innovation in the veterinary industry. Today, Agrovet stands out for its agility in developing products for pets, livestock, and farm animals, serving as an example of how a solid vision and family support can scale internationally.
"We celebrate the anniversary with the founders’ parents, who believed in the dream from the very beginning. That family support inspires us to keep innovating every day."
Disconnection and Technological Barriers
Before implementing Odoo, Agrovet Market faced multiple challenges in its internal processes. According to Ena Fernández, there was a strong disconnection between departments and a lack of traceability in workflows. The company had made previous implementation attempts with other ERPs, which generated resistance and some distrust toward new platforms.
In its pursuit of digitalization, Agrovet considered other market solutions, but none offered the flexibility and adaptability required for its operations. Odoo managed to integrate transversally, allowing the company not only to centralize information but also to ensure compliance with international quality standards, critical for exporting veterinary pharmaceutical products.
"When I joined the company two years ago, there was already a history of attempts with other ERPs, like Sage. Odoo was the change we needed to connect processes and accelerate our efficiency."
Odoo: Efficiency Speaks for Itself
Reduction of Waste and Improved Operational Traceability: Thanks to the automation of the picking system using FEFO logic (First Expired, First Out), the company has reduced human error and, consequently, the number of expired products. This not only represents significant savings but also greater safety for end customers."The system automatically knows what to do based on business rules. That makes picking and packing much more efficient," Ena says.
An Integrated and Transparent Sales Process: Previously, commercial orders went through multiple manual validations in the back office and were sent by email to credit, causing delays and potential errors. With Odoo, the salesperson can execute the entire process autonomously, with full visibility of the status of each order, its history, and any client notes.
Even the credit department has aligned with this new pace, using a metric to approve orders within a maximum of one hour. All traceability is recorded, facilitating audit management and quality requirements.
Remote Access and Work Flexibility: The transition to a hybrid work environment was enhanced with Odoo’s implementation. Previously, salespeople had to connect via restrictive VPNs to operate. Today, they can close sales from a mobile phone, tablet, or laptop, regardless of location.
"No sales opportunity is lost for being out of the office. This is a paradigm shift," she notes.
Variant Management and Product Categorization: With Odoo, the company has better organized its portfolio of complex products. For example, a single brand like Atrevia can have dozens of variants depending on the country and presentation. Odoo allows this information to be consolidated clearly and navigably, even incorporating business-specific fields such as dosage form or production line.
"We didn’t have to start from scratch. We said: Odoo takes us this far, it’s excellent. Now, what do we add that’s specific to our business? This helped us structure categories and make decisions more clearly," Enna adds.
Electronic Invoicing and Complete Document Traceability: The company moved from an external, disconnected electronic invoicing system to having the entire process unified in Odoo. From quotation to delivery note and electronic invoice, everything is recorded in the same order flow.
"Before, if you didn’t send the order by email, it seemed like you hadn’t done it correctly," she recalls. "Now, all traceability is in Odoo. For an audit or ISO requirement, I have everything in one place."
Key Functionalities That Make a Difference: The ability to view activity logs, use the chatter (internal chat), and assign pending activities allows each user to know exactly what to do without sending emails or making follow-up calls. This has fostered a clear and proactive responsibility culture.
"Another example is the delivery note, a critical step for vehicle dispatch. Previously, it was manual, but now the electronic note is generated in 2 seconds. You enter the data, vehicle, private or public transport, license plate, and that’s it. It’s important because you’re declaring what you’re transporting, and if done incorrectly or delayed, the order doesn’t go out, or the vehicle can even be stopped."
Agrovet Looks to the Future
After completing a successful system stabilization phase, Agrovet Market is preparing for a new growth cycle. The immediate priority is implementing Odoo’s advanced manufacturing module. Additionally, the company aims to optimize internal processes to reduce costs and achieve more precise traceability of labor, production times, and actual product costs, enabling more efficient and well-informed decision-making.
Agrovet Market is also considering implementing the CRM module to manage relationships with clients and suppliers directly within Odoo, without relying on external tools. Custom dashboards are planned, allowing each business area to access useful, actionable visualizations according to their specific needs. These updates will strengthen internal management and expand the company’s strategic vision.
The company will also migrate to Odoo version 18. Additionally, it is exploring new business opportunities, such as entering the property rental sector, managed from the same ERP. The system’s flexibility has allowed these new ventures to integrate seamlessly, demonstrating that Agrovet not only evolves but continuously transforms to meet market challenges.
"For us, Odoo has been a strategic complement. Today, we are ready to advance toward an even more robust and scalable operation.”
The story of Agrovet Market demonstrates that digital transformation is not exclusive to very large corporations. Medium-sized companies in specialised industries like veterinary pharmaceuticals can also lead change with the right tools and a clear vision. Contact Odoo today and see the benefits of transformation.
