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Africa Asia Europe Middle East North America Oceania South America Spain

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Agriculture Automotive Aviation Cleaning & Hygiene Construction Consumer Goods Distribution Education Energy Engineering Entertainment Financial Services Food and Beverage Hair, Beauty and Cosmetics Health and Life Sciences Health supplies Hospitality IT/Technology Manufacturing Marketing & Advertising Music Non-profit Public Sector Real Estate Retail Security Services Sports Supplies and Equipment Telecommunication Transportation & Logistics Water Purification eCommerce

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Large Organisation (250+) Micro-organisation (1-9) Mid-sized Organisation (50-249) Small Organisation (10-49)

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Accounting Apac implementation Web Design Services

Great stories have a personality. Consider telling a great story that provides personality. Writing a story with personality for potential clients will assist with making a relationship connection. This shows up in small quirks like word choices or phrases. Write from your point of view, not from someone else's experience.

Great stories are for everyone even when only written for just one person. If you try to write with a wide, general audience in mind, your story will sound fake and lack emotion. No one will be interested. Write for one person. If it’s genuine for the one, it’s genuine for the rest.

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